SAN DIEGO, July 11, 2002 (PRIMEZONE) -- After recently shattering the world record for largest and fastest product launch in history (www.sms.ac/history), SMS.ac, Inc. today officially unveiled new enhancements to its wireless Website that are designed to escalate SMS use among its more than 6 million registered members, while also generating revenue for the Company. Michael Pousti, chairman and chief executive officer of SMS.ac (www.sms.ac), says the site additions are simply a matter of meeting consumer demand.
"The newest additions to our consumer offerings-and those on the way, are coming about as a direct result of listening to consumers who are saying that they want more ways to communicate wirelessly," said Pousti. "These enhancements are themselves a means to an end-SMS.ac profitability," said Pousti. "Basically, we're giving consumers what they are asking for-and along the way, we're making it easier for everyone to purchase."
To view a partial list of changes instituted by SMS.ac, visit www.sms.ac/splash.asp. Pousti says the launch of new SMS.ac product features are designed to significantly increase the potential for deriving revenue from premium rate SMS content. "For instance, we are empowering SMS.ac members to establish their own self-worth within the community and share in the benefits," he said. "If someone is receiving a lot of SMS, they will want to increase the number of credits it takes for others to reach them. We actually pay a commission on SMS replies, which takes the principle of supply and demand to a new level."
SMS.ac instituted a new credit system that enables the wireless communications company to charge variable rates for SMS termination, depending on where and how the SMS are delivered. It typically takes two (2) credits to reach most wireless devices in the global system of more than 400 networks tapped into by the company. An SMS.ac calculator helps consumers understand how much they can save on SMS transmissions through the purchase of credits on the site. Try the calculator for yourself by registering (free) at www.sms.ac and clicking on buyCredits.
Concurrent with the introduction of its credit system, SMS.ac introduced a series of payment alternatives for its registered members, ranging from credit cards and premium rate numbers, to pre-paid SMS.ac calling cards and an online bill payment selection. More payment options are expected for worldwide rollout by the end of July.
SMS.ac is host to more than 6 million wireless customers from over 220 countries that have registered to utilize the communication-focused wireless products and services offered at www.sms.ac.
To learn more about SMS.ac and to discover how this brandable technology can be integrated into your company's existing infrastructure, visit www.sms.ac and contact bizdev@sms.ac.
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About SMS.ac
With more than 6 million registered members, SMS.ac is a truly global mobile community with connectivity to more than 400 networks in over 170 countries. Through its core MMSbox(tm) technologies, SMS.ac, Inc. enables worldwide wireless interaction between network operators, technology standards, the Internet, consumers and application/content developers. The result is interaction not previously possible amongst a critical mass of developers, consumers and businesses-- igniting the widespread adoption and use of wireless data for network operators.
SMS.ac drives revenues through technology licensing, subscriptions, sponsorships and shared revenue opportunities. SMS.ac's consumer site (www.sms.ac) is an example of the brandable web interfaces to MMSbox(tm) technologies available for licensing. The community of wireless enthusiasts at SMS.ac represents one of the fastest growing consumer properties on the Internet. SMS.ac and MMSbox are trademarks of SMS.ac, Incorporated. Other trademarks or service marks referenced herein are the property of their respective owners. To view the SMS.ac corporate web site, visit www.sms.ac/corporate.
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