NEW YORK, July 29, 2002 (PRIMEZONE) -- Robert McKnight, Chairman and CEO of Quiksilver, Inc. opens the interview by telling us about the company's customer demographics and what is driving the growth of this area. This leads us in to looking at Quiksilver's recent share price volatility before listening to the Mr. McKnight's reasons for confidence over the coming year.
Quiksilver's new Entertainment Division and its integration into the overall marketing program is explained. This is then linked to the recently solidified marketing joint ventures with global music, beverage and entertainment-based merchandising companies.
Quiksilver's ship "the Crossing" is explored in order to explain the surprisingly large range of values and benefits that can be derived from this interesting project, both in terms of marketing and also through establishing a beneficial mixture of environmental responsibility and cost effective marketing.
Turning to the international scene we take a detailed look at the techniques and processes that the Company uses to open up new operations in new market areas. The interview is closed with a forecast for and an explanation of the consumer spending over the next 6-12 months.
About Quiksilver, Inc.
Quiksilver designs, produces and distributes clothing, accessories and related products for active-minded people and develops brands that represent a casual lifestyle - driven from a board-riding heritage. Quiksilver's authenticity is evident in its innovative products, events and retail environments across the globe.
Quiksilver's primary focus is apparel for young men and young women under the Quiksilver, Roxy, Raisins and Radio Fiji labels. Quiksilver also manufactures apparel for boys (Quiksilver Boys and Hawk Clothing), girls (Roxy Girl, Teenie Wahine and Raisins Girls), men (Quiksilver edition and Fidra) and women (Leilani swimwear), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu, Supernatural Manufacturing and Bent Metal labels. Quiksilver's products are sold throughout the world, primarily in surf shops and specialty stores that provide an outstanding retail experience for their customers.
About WallSt.net
The Wall St. Network (www.wallst.net) is a multimedia provider of original, insightful, commentary and news from North America's leading companies. Giving a direct link to the management of today's fastest growing companies through encompassing executive interviews and Sector Seminars.