MIAMI, Nov. 11, 2002 (PRIMEZONE) -- E-Rex, Inc. (OTCBB:EREX) announced today that Cox Target Media, provider of Valpak network products, will field test the award-winning Dragonfly prototype. Cox Target Media provides direct mail advertising services with more than 1,400 nationwide field personnel, and represents an excellent example of sales and service organizations seeking out new technologies to enable their mobile workers to stay connected and to better and more efficiently serve their customers.
Dragonfly will be tested by a field sales agent responsible for contacting new potential Valpak and Valpak.com advertisers as well as managing and supporting existing client accounts. For more than 30 years, Valpak, Cox's primary product offering, has helped connect advertisers to their audiences in person, online and in the mail.
"As a Mobile Sales Executive, I realize daily that the business world is really not paperless," stated Chance McGrath, Account Executive for Cox Target Media. "I often must return to our central offices simply to send or receive faxes or to print proposals and contracts, Dragonfly could finally provide the complete mobile office that I've been searching for."
Today the wireless Internet, when deployed on handheld or notebook computers, is enabling sales and service representatives to build stronger customer relationships by responding faster, expanding the resources that can be brought into selling discussions, and communicating more effectively and frequently with their audience. Dragonfly extends those capabilities by providing one device with the ability to wirelessly retrieve and send data, to download and print full color proposals and contracts, and to scan, store and share critical customer information, all without wires and all in real-time.
According to market researcher e-Trends, approximately 165 million people worldwide are now mobile or remote workers, and E-Rex believes that a large portion of this group still work in a document-centric business environment. "With a form factor similar to a standard laptop, we believe that Dragonfly can one day provide field sales and service representatives worldwide with a greater opportunity to close deals at the point of customer contact by finally providing the built-in document management capabilities presently not available anywhere else," stated Mike Balduzzi, Executive Director of Business Development for E-Rex.
"Sales people are constantly spending time in the field, traveling to client sites and on the road to meetings," stated Carl Dilley, E-Rex President and CEO. "We feel that Dragonfly can help ensure that all communications travel with complete fluidity from company to agent to customer and back again whether online or on paper."
Dragonfly Field Testing Program
Later this month, the Company intends to launch a field-testing pilot program targeting mobile workforces at top organizations in the insurance, real estate, transportation, medical, and field sales and service sectors, as well as agencies in government and law enforcement. The program is designed to gather the needed data to enhance Dragonfly's marketability to potential partners and to help E-Rex complete a production ready device that provides a complete solution for today's wireless workforce. .
About E-Rex, Inc. and Dragonfly
A Microsoft Windows Embedded Partner, E-Rex, Inc. is a development stage technology company dedicated to the future production of user-friendly smart devices and direct information and internet access products targeted at the mobile and wireless enterprise market.
Awarded `Best of Show' at Planet PDA 2002, the Company is presently developing Dragonfly. The first Windows-powered mobile device combining wireless access to the Internet and e-mail integrated with built-in color printing, scanning, faxing and copying capabilities. Its features allow mobile workers to stay connected to mission-critical data while providing the added ability to scan in images and output photos and documents on plain paper and in full color. Additional details on the Company and Dragonfly can be found online at http://www.e-rex.net.
This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. E-Rex, Inc. assumes no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities as well as operating costs, capital spending, financial sources, and the effects of competition. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Company.