Former Bruins'-Star-Turned-Boston-DJ Lyndon Byers and Sales OnLine Direct's Rotman Auction Announce Launch of Byers' Web Site

WORCESTER, Massachusetts, UNITED STATES


WORCESTER, Mass., Feb. 20, 2003 (PRIMEZONE) -- Sales OnLine Direct (OTCBB:PAID) and Lyndon Byers today announced the official launch of Byer's fan web site at www.LB34.com. Byers, the former Boston Bruins right winger and Stanley Cup finalist who has gained notoriety and a loyal sports fan following as the irrepressible sports director for the "Hillman Morning Show" on WAAF in Boston, selected Sales OnLine Direct's Rotman Auction to develop and maintain the web site as a means to build rapport with his many loyal fans.

"When I decided to build a personal web site, I wanted someone with experience and local ties to help me build a user-friendly environment that even a novice computer user could enjoy," said Lyndon Byers. "Sales OnLine Direct came through with a great design that I'm proud to have my name attached to. The feedback from visitors has been great and I really enjoy having the opportunity to communicate with them through the message board."

The web site attracts thousands of hits per day from fans seeking Byer's irreverent insight and humorous repartee. The site's message board has become an extremely popular forum for fans to send personal messages to Byers. The site received more than 250,000 visits during the month of January.

The site includes the politically incorrect but immensely popular "Spinner of the Week" photo, the LB Fight Club fantasy hockey league, sports score recaps, news articles, event photos, video clips, LB's online store and more.

Leveraging its expertise and relationships with celebrities and athletes from live signing events, Sales OnLine Direct continues to grow its turn-key web site development and fulfillment services with the launches of several new celebrity web sites, including those for Boston Celtics' Antoine Walker, Miami Dolphins' Chris Chambers and Red Sox' Shea Hillenbrand.

About Sales OnLine Direct and Rotman Auction

Sales OnLine Direct, www.paid.com, maintains and develops portals and web sites for various companies and industries. The Company has focused its efforts on the antique and collectible industry, developing web sites that enhance the user's experience. Through web hosting and managed services, Sales OnLine Direct has provided e-business solutions to many different companies including their own Rotman Auction division. This division sells tens of thousands of items per year through auction, direct sales, and special events and is a certified eBay Gold Power Seller. The Company has developed the "AI Suite" http://www.auctioninc.com/ of software to increase revenues and reduce overhead for sellers on eBay, and offers these essential e-tools to other companies. Through recent initiatives, Sales OnLine Direct is establishing itself as one of the most important collectibles portals, and online auction services and technology providers to the collectibles industry. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol "PAID."

Link To LB Store: http://shop.paid.com/lb/

Link to LB Fight Club fantasy hockey league: http://www.lb34.com/modules.php?op=modload&name=EZCMS&file=index&menu=1&page_id=11

Link to Spinner of the Week: http://www.lb34.com/modules.php?op=modload&name=EZCMS&file=index&menu=1&page_id=13

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of the Company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB and 8K with the Securities and Exchange Commission.

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