Sales OnLine Direct Quarterbacks Revamped Web Site for Dick Butkus Football Network Web Site


WORCESTER, Mass., March 12, 2003 (PRIMEZONE) -- Sales Online Direct (OTCBB:PAID) and the Dick Butkus Football Network (DBFN) announce the launch of the redesigned Dick Butkus Football Network Web site, The award-winning DBFN Web site, "the Net's Largest Football Community," promotes football, sportsmanship and positive role models.

Sales OnLine Direct developed and implemented the user-friendly redesign that provides easier navigation, faster loading time and a fresh, streamlined look for the site's visitors. The new design, the first in eight years, also offers cost savings and convenience for the DBFN.

"Dick Butkus and our marketing team are thrilled with the sharp new design Sales OnLine Direct has created," said Robert Smith, president & CEO, Excalibur Marketing Group, Inc., DBFN's marketing agency. "Our priority was to create a more user-friendly site and our viewer feedback has shown that they really appreciate the fast and easy navigation and new graphics. In addition to the visual changes, Sales OnLine structured the site so we can easily update the information as needed without having to become html experts. This provides a big cost savings to us, makes it more convenient for our staff and speeds the process of getting new information out to our Web site visitors."

"The high quality of the new site design provides a fitting showcase for our new DBFN USA Sportsmanship Team and other programs that recognize the players, coaches and parents who demonstrate positive leadership in the sport."

Sales OnLine Direct provides Web site design, hosting and maintenance services for professional athletes and celebrities, as well as turnkey e-commerce fulfillment for sites with online stores. joins a growing list of Web sites designed and hosted by Sales OnLine Direct, including sites for Boston Celtics' Antoine Walker, Miami Dolphins' Chris Chambers, New England Patriots' Matt Light and Red Sox' Shea Hillenbrand.

"Demand for Sales OnLine Direct's Web site design and hosting services is starting to increase dramatically as more professional athletes and celebrities are seeing the quality of the work we do and realizing how our site designs can reduce long-term web site operating and maintenance costs," said Greg Rotman, CEO of Sales OnLine Direct.

About The Dick Butkus Football Network

"The Net's Largest Football Community" - "Celebrating Eight Years on the Net" -- Since its debut in August of 1996, The Dick Butkus Football Network,, has consistently been rated as one of the top football Web sites on the World Wide Web by the media and millions of football fans. The Dick Butkus Football Network is beginning its 62nd consecutive month as the #1 football web site at Top Ten Links Rating Service. That is just one of the many awards and honors that the Dick Butkus Football Network has accomplished since its debut. The Dick Butkus Football Network showcases the NFL, CFL, Arena Football, College, High School and Pop Warner with daily updates, profiles, interviews, promotions,. resources and interactive contests. The Dick Butkus Football Network is also the host of the Internet Sports Awards (, which is completing its eighth year of online sports fan voting for the top players, teams and web sites in 15 different sports. The Dick Butkus Football Network launched the USA Sportsmanship Team (, a national program showcasing role models making a difference off the field.

About Sales OnLine Direct

Sales OnLine Direct,, maintains and develops portals and web sites for various companies and industries. The Company has focused its efforts on the antique and collectible industry, developing web sites that enhance the user's experience. Through web hosting and managed services, Sales OnLine Direct has provided e-business solutions to many different companies including its own Rotman Auction arm. Rotman Auction sells tens of thousands of items per year through auction, direct sales, and special events and is a certified eBay Gold Power Seller. The Company has developed the "AI Suite" of software to increase revenues and reduce overhead for sellers on eBay, and offers these essential e-tools to other companies. Through recent initiatives, Sales OnLine Direct is establishing itself as one of the most important collectibles portals, and online auction services and technology providers to the collectibles industry. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol "PAID."

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