Boston Red Sox' Shea Hillenbrand Launches Personal Web Site Created by Sales OnLine Direct

WORCESTER, Massachusetts, UNITED STATES


WORCESTER, Mass., May 5, 2003 (PRIMEZONE) -- Sales OnLine Direct (OTCBB:PAID) and Shea Hillenbrand are pleased to announce the official launch of Shea Hillenbrand's fan Web site www.sheahillenbrand29.com. Hillenbrand, who just completed an extraordinary rookie season in 2002 as Red Sox third baseman and third base starter for the 2002 American League All-Star Team, is launching the Web site designed and maintained by Sales OnLine Direct.

"I wanted to create a Web site that would allow me to interact with my fans at any time, as well as share some personal photos and experiences I've had," Hillenbrand said. "Sales OnLine Direct was able to build exactly what I was looking for."

Hillenbrand's site provides fans with updates on Hillenbrand's career and insightful columns on the Red Sox' season, Hillenbrand's personal training regimen and tips, an online store featuring autographed items and sports memorabilia signed by Hillenbrand, entertaining online sports games and a message board for fans to communicate with him and much, much more.

Sales OnLine Direct's Rotman Auction has built strategic relationships with a large number of celebrities and athletes through its live signing events. Sales OnLine's knowledge and expertise in the sports collectibles industry, coupled with its Web site development capabilities and e-commerce software, create the ideal forum for turnkey development and maintenance of personal Web sites for professional athletes. In addition to creating and maintaining the Web sites, Sales OnLine also manages the entire back office and fulfillment functions for merchandise sold on the celebrity Web sites they create.

Hillenbrand joins a growing roster of celebrities using Sales OnLine Direct Web site services including those for New England Patriots' Matt Light, Boston Celtics' Antoine Walker, Miami Dolphins' Chris Chambers and former Boston Bruins star Lyndon Byers.

About Sales OnLine Direct and Rotman Auction

Sales OnLine Direct, www.paid.com, maintains and develops portals and Web sites for various companies and industries. The Company has focused its efforts on the antique and collectible industry, developing Web sites that enhance the user's experience. Through Web hosting and managed services, Sales OnLine Direct has provided e-business solutions to many different companies including their own Rotman Auction division. This division sells tens of thousands of items per year through auction, direct sales, and special events and is a certified eBay Platinum Power Seller. The Company has developed the "AI Suite" http://www.auctioninc.com/ of software to increase revenues and reduce overhead for sellers on eBay, and offers these essential e-tools to other companies. Through recent initiatives, Sales OnLine Direct is establishing itself as one of the most important collectibles portals, and online auction services and technology providers to the collectibles industry. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol "PAID."

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of the Company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB and 8K with the Securities and Exchange Commission.

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