Sales OnLine Direct's Rotman Auction Expands Reach to Offline Collectors at Brimfield Antiques & Collectibles Fair and CinEvent


WORCESTER, Mass., May 7, 2003 (PRIMEZONE) -- Rotman Auction, a leading sports and collectibles auction and event management company for Sales OnLine Direct (OTCBB:PAID), is expanding its market presence from online auctions on eBay to direct personal contact through participation in major memorabilia and collectibles industry events. Rotman Auction will host exhibition booths at the May's Brimfield Antiques & Collectibles Fair, May 15-17 and CinEvent in Columbus, Ohio, on Memorial Day weekend.

"As part of our strategy to create a more personal 'face' to complement our Web presence, Rotman Auction is becoming more proactive in its participation at live memorabilia and collectibles events across the country," said Richard Rotman, CFO of Sales OnLine Direct. "As a leading resource for Hollywood memorabilia, it is increasingly important to have a presence at these fairs and festivals.

"The relationships and partnerships fostered at these events lead to lucrative contracts that far outweigh the revenues generated from sales at the events," Rotman stated. "We've also discovered that many of the collectibles enthusiasts who become acquainted with us at our booth, become loyal online customers following the events."

May's Brimfield Antiques & Collectibles Fair

Rotman Auction will be offering primarily Hollywood memorabilia, including lose lobby cards, half sheet posters and inserts, and other assorted items from Booth No. 117 in the May's Antique market section, May 15-17 at May's Brimfield Antiques & Collectibles Fair, the largest outdoor antiques and collectibles gathering in the world. The event, dubbed "the mother of all outdoor fairs," attracts 4,000 vendors and tens of thousands of antique and collectible enthusiasts from throughout the world to the 17-acre fair site in the otherwise sleepy town of 3,000 residents in Brimfield, Mass. It offers a bountiful and eclectic array of antiques and collectibles for both the experienced, serious shopper and the novice looking for his or her first antiquing experience. Further information on the event can be found online at

CinEvent Classic Film Convention

Rotman Auction will make its debut appearance at CinEvent in Columbus, Ohio, on Memorial Day weekend, May 23-26. CinEvent is one of the indstry's largest gatherings of fans of silent and early sound films, and of collectors of motion pictures and related items. Each Memorial Day Weekend, 170 dealers converge on the Ramada Plaza Hotel and Conference Center to offer film, video, sound recordings, posters, stills, lobby cards, books, autographs . . . everything imaginable associated with film.

Enthusiasts visiting the Rotman Auction booth will have the opportunity to purchase a full range of authentic vintage movie posters, known as "movie paper," including one-sheets, half-sheets, lobby cards and more. The Rotman Auction exhibit will be in the Dayton Room, 6th floor, in the Convention Center. For more information on CinEvent, visit

"These events are truly exciting for us and movie paper collectors," said Michael Cappillino, Sales Online Direct's Hollywood Memorabilia Specialist. "It's very rewarding to be able to meet with fellow Hollywood memorabilia collectors and dealers at these events. The insight we gain from the personal interaction with so many different people will serve to further strengthen our offerings both on- and off-line."

About Sales OnLine Direct and Rotman Auction

Sales OnLine Direct,, maintains and develops portals and web sites for various companies and industries. The Company has focused its efforts on the antique and collectible industry, offering the "Ask the Appraiser" online appraisal service, marketing and publishing the "Maloney's Antiques and Collectibles Resource Directory" and developing web sites that enhance the user's experience. Through web hosting and managed services, Sales OnLine Direct has provided e-business solutions to many different companies including their own Rotman Auction division. This division sells tens of thousands of items per year through auction, direct sales, and special events and is a certified eBay Gold Power Seller. The Company has developed the "AI Suite" of software to increase revenues and reduce overhead for sellers on eBay, and offers these essential e-tools to other companies. Through recent initiatives, Sales OnLine Direct is establishing itself as one of the most important collectibles portals, and online auction services and technology providers to the collectibles industry. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol "PAID."

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of the Company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB and 8K with the Securities and Exchange Commission.

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