Pricer Chosen Supplier for Strategically Important Pilot by Carrefour

Uppsala, SWEDEN


UPPSALA, Sweden, May 22, 2003 (PRIMEZONE) -- Pricer AB (publ) (Other OTC:PCRBF) has been chosen by the French retail group Carrefour S.A. to equip the Carrefour hypermarket Saint Herblain of Nantes with approximately 45 000 Electronic Shelf Labels (ESL). The store will be equipped with Pricer ESL products customised to display information for customers and employees. Installation is planned for July.

"The pilot gives us an opportunity to demonstrate to Carrefour the full capability of our solution, as well as our ability to follow the company throughout its global operations. Being chosen by Carrefour, one of the largest retail companies in the world, represents a very important step in Pricer's penetration of the French market, as well as it reinforces our position as the number one ESL supplier worldwide," said Jan Forssjo, president and CEO of Pricer AB.

Carrefour is one of the leading global retail groups with more than 5 600 stores in over 25 countries.


For further information, please contact: 
Jan Forssjo, President and CEO, Pricer AB
+46 8 505 582 00

Pricer AB (publ), founded in 1991 in Uppsala, has the world's leading position as a supplier of electronic display and information systems to the retail industry. Pricer offers electronic information systems that improves significantly customer profitability and productivity.

With the largest product range on the market, Pricer ESL System is installed in more than 300 stores in three continents. Among others, the second largest retailer in Europe and some of the largest retailers in Japan are customers to Pricer. Pricer, in cooperation with highly competent partners, offer a totally integrated solution together with the supplementary products, applications and services.

Pricer AB (publ) is quoted on the O-list of Stockholm Exchange. For further information, please visit Pricer's website www.pricer.se. Registration to receive news releases automatically via e-mail can be made through the website.

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