Sales OnLine Direct Attracts Hundreds of eBay Sellers with Free Trial for Auction Management and Shipping Calculator Software

WORCESTER, Massachusetts, UNITED STATES


WORCESTER, Mass., June 19, 2003 (PRIMEZONE) -- After two years and more than $2 million dollars in development, Sales OnLine Direct (OTCBB:PAID) is registering hundreds of eBay sellers for its new AuctionInc(tm) online auction management (aiSeller(tm)) and shipping calculator (aiShip(tm)) software products. The Company recently introduced a free trial period to increase market share and awareness for its patent-pending AuctionInc software. In addition, the Company has completely restructured the software's licensing fee structure, making it extremely cost effective and attractive compared to competitors' offerings.

"We wanted to take an aggressive stance against our competition by giving potential customers the risk-free opportunity to see how much better our AuctionInc shipping calculator and auction management products are than others in the market," Rich Rotman, CFO of Sales Online Direct, said. "The response from the initial group of potential customers who saw the free trial offer and new price structure has been overwhelmingly positive and we've seen a sharp rise in registrations since implementing these changes just days ago."

aiShip allows consumers to automatically calculate the shipping cost of an item for a wide variety of carriers and shipping services at any time during an online auction rather than having to wait for the close of the auction. Closely integrated with aiShip, aiSeller automates the entire Checkout process by streamlining the email, invoicing and order management process -- saving time and money for both buyers and sellers.

"With the new reduced pricing structure based on number of items sold each month, it is very easy for customers to predict their costs and see that it compares very favorably to others'," Rotman said. "We're thoroughly convinced that once potential customers use our free trial and see how much AuctionInc increases efficiency and enhances customer service, they will see that they can't afford not to use it."

The fee for the aiShip-shipping calculator is now $.10 per auction listing, with a cap of $9.50 per month for each licensed user. aiSeller has a new tiered pricing structure based on the number of auction listings a seller anticipates selling each month. Pricing ranges from the Hobbyist level with no monthly minimum to the Premier Unlimited level of $999.00 for unlimited listings. And, like eBay, AuctionInc customers pay a fee only for the items that are sold. Auctions for items that remain unsold are not charged a fee. Detailed pricing information is available at the following link: http://www.auctioninc.com/info/page/pricing

About Sales OnLine Direct and Rotman Auction

Sales OnLine Direct, http://www.paid.com, maintains and develops portals and web sites for various companies and industries. The Company has focused its efforts on the antique and collectible industry, offering the ``Ask the Appraiser'' online appraisal service, marketing and publishing the ``Maloney's Antiques and Collectibles Resource Directory'' and developing web sites that enhance the user's experience. Through web hosting and managed services, Sales OnLine Direct has provided e-business solutions to many different companies including their own Rotman Auction division. This division sells tens of thousands of items per year through auction, direct sales, and special events and is a certified eBay Platinum Power Seller. The Company has developed the ``AI Suite'' http://www.auctioninc.com of software to increase revenues and reduce overhead for sellers on eBay, and offers these essential e-tools to other companies. Through recent initiatives, Sales OnLine Direct is establishing itself as one of the most important collectibles portals, and online auction services and technology providers to the collectibles industry. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol ``PAID.''

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations or patent(s). Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of the Company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB and 8K with the Securities and Exchange Commission.

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