ALTAMONTE SPRINGS, Fla., July 28, 2003 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it plans to launch a television advertising campaign which will include direct response infomercials and 30-second and 1-minute commercial spots. Legendary Marketing, an Orlando-based agency specializing in direct response marketing, will direct the campaign.
The new campaign will consist of 30-minute infomercials along with 30-second and 1-minute commercial spots. The primary media will be the Golf Channel, augmented by other cable networks with a large demographic of golfers. The WGL plans to begin airing the spots in October 2003 through March 2004. The initial campaign is budgeted at $525,000 with the remainder being funded from revenue.
"We are very excited about our new relationship with Legendary Marketing," said Mike Pagnano, CEO of The WGL. "The principals of Legendary have had great success with other golf related direct marketing campaigns including the Perfect Club endorsed by Peter Kessler, formerly of the Golf Channel, The Butch Harmon Video Series, Butch Harmon's Laser Trainer and several other golf products. "The 30 second and 1 minute spots will reinforce the WGL brand nationally and increase our brand recognition substantially."
The WGL expects to attract over 100,000 members directly related to this advertising campaign and over $10 million in gross revenue. According to Legendary Marketing, the Golf Channel will deliver a 100% targeted audience for the WGL product with a reach and frequency for golfers unmatched by other media options.
The World Golf League markets a professional golf concept, directly and through licensees in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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