Alera Technologies New ProPartner Program Serves Government and Education Resellers

Excellent Opportunities for VARs and Integrators Specializing in Government and Education


CHATSWORTH, Calif., August 18, 2003 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions announced today that it is launching a comprehensive program to assist VARs and Integrators specializing in Government and Education markets. The GOV/ED program includes training, sales tools, sales support, technical and sales updates.

"As Alera Technologies solutions have become the Prosumers' Choice we have seen a rapidly growing demand and preference for Alera Technologies DVD/CD products from Government and Education sectors. Alera Technologies DVD/CD duplication, recording, and data security products are ideal for the rigors of Government and Education applications and we have designed our GOV/ED ProPartner programs to make it easier for the specialists in these markets to successfully match our product capabilities with the accelerating needs of more Government and Education users," stated Perry Solomon, President and CEO of Alera Technologies.

The Alera Technologies GOV/ED ProPartner(tm) Program fully equips and benefits VARs and Integrators. ProPartners have the advantage of ProAdvantage Sales Training, ProPartner Sales Tools including complete marketing materials, Direct contact ProAssist and ProTech pre-sales and post-sales support, as well as ProPartner sales and technical updates.

In addition, there is a Platinum ProPartner Program that further enhances the benefits to members. The Platinum Partner has access to the GovLead Program where Alera Technologies provides prospects directly to exclusive Platinum ProPartners. The Platinum ProPartner ProEval Program allows Platinum Partners special access to a limited supply of evaluation product for strategic customers. Also, the ProDemo program provides special discounts for demo units for Platimum Partners. Platinum Partners can participate in special co-marketing programs including custom HTML e-mail marketing programs and custom printed materials for direct marketing activities. Special ProBid and ProMotion pricing and incentives are also available to Platinum Partners. Alera Technologies has established a ProPAC Partner Advisory Council and invites Platinum Partners to participate.

Alera Technologies new Prosumer products are tailored to the needs of Government and Education users. Alera Technologies new DVD products are based on the new Dual Standard 8-in-1 DVD+R/RW and DVD-R/RW Technology supporting all popular DVD formats instead of just one like most DVD products.

The new DVD Copy Cruiser Dual(tm), recently awarded the DVDplusRW Organization Editors' Choice distinction, is the beginning of a family of products that solve the DVD format dilemma. Now customers will be able to use DVD-R, DVD+R, DVD-RW, DVD+RW, DVD-ROM, CD-R, CD-RW and CD-ROM discs all with one product. This exciting new product is both a Stand Alone DVD/CD Duplicator and an External USB 2.0 DVD/CD Recorder, all in one unit.

Alera Technologies has introduced the new 1:3 DVD Copy Tower Dual(tm); and the 1:7 DVD Copy Tower Dual(tm), both can write on the fly simultaneously to either three or seven high speed 4x DVD Dual Technology Recorders without needing a Hard Disk Drive and features a professional duplicator controller powerful functions and diagnostics.

To round out our new DVD Dual line we have developed the next generation of the line of products that have won two PC World Top 10 DVD Drive Awards. The DVD Quad Cruiser(tm) is an external 4x DVD Recorder with USB 2.0 A-Connect strategy that can support optional IEEE 1394 FireWire or Cardbus/PCMCIA connections and includes a unique software suite for creating and playing back DVDs and CDs.

In order to help protect classified and sensitive information, we have developed a unique product, our DVD/CD Shredder(tm) that destroys the data layer on DVDs and CDs. It is a natural for desktops and workstations that have a CD or DVD Recorder in its computer. Users no longer have to worry about classified and sensitive data getting into the wrong hands.

Alera Technologies full line of DVD and CD recording and duplication solutions are featured at Government and Education Specialists including AAFES, CDW-G, CompuCom, Daly Computer, EnPointe, Fed Tek, GCI, GovConnection, GOVPLACE, Green Pages, GTSI, Horizon, Insight Gov, Manchester, MicroWarehouse Gov, Northern NEF, PC Mall Gov, Pomeroy and Sarcom. All products are available to Gov/Ed resellers through Ingram Micro, the world's largest microcomputer products distributor. Complete information available at http://www.aleratec.com

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are creating a new standard in the industry with professional strength solutions that are exceptionally easy to use and understand. The Alera Technologies offering is augmented with unique, useful accessories. Alera Technologies is headquartered at 21722 Lassen Street, Chatsworth, CA 91311. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.

(Alera Technologies DVD Copy Cruiser Dual, DVD/CD Shredder, 1:3 and 1:7 DVD Copy Tower Dual, DVD Quad Cruiser, and ProPartner Program are trademarks of Alera Technologies, LLC. All other brand names and products are trademarks or registered trademarks of their respective holders.)

The Alera Technologies logo is available at: http://media.primezone.com/prs/single/?pkgid=352



            

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