Ibbotson Launches Marketing Services Group

CHICAGO, Aug. 25, 2003 (PRIMEZONE) -- Ibbotson Associates, a leading provider of asset allocation and investment knowledge and tools, today launched a marketing services group, Agency Ibbotson. The group provides marketing assistance, including custom marketing materials, educational programs and research. The company is also available to consult on the NASD review process for all marketing collateral.

"As financial products become more complex and the demand for alternative investments continues to rise, there's ever-greater need for specialized and detailed marketing collateral and educational materials," said Edward Lopez, manager of Agency Ibbotson. "Ibbotson has a tremendous wealth of research and experience to call upon to create targeted, high-impact marketing and educational materials. Our consultants will work with a company's marketing and sales groups to create anything from a single custom presentation to a multi-tiered marketing campaign."

Ideal for new product launches and marketing campaigns, Ibbotson's agency services are well suited to both traditional and alternative investment products. Ibbotson will offer such customized services as:

 -- Marketing materials development
 -- Sales presentations
 -- Custom analysis
 -- Educational training programs and presentations
 -- Review services

About Ibbotson Associates

Ibbotson Associates, founded by Professor Roger Ibbotson in 1977, is a leading authority on asset allocation, providing products and services to help investment professionals obtain, manage and retain assets.

The company's business lines include investment consulting and research; planning and analysis software; wealth forecasting; educational services and a widely used line of NASD-reviewed presentation materials. With offices in Chicago, New York and Tokyo, Ibbotson provides integrated investment knowledge, leading-edge technology, multi-conceptual education and a variety of sales presentation solutions. Ibbotson markets its integrated product line of investment analytical tools and services to institutional money managers, plan sponsors and consultants for quantitative analysis, high-level decision making and presentations. The company's clients also include financial planners, brokers, mutual fund firms, private bankers and small money managers.


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