LOS ANGELES, Sept. 12, 2003 (PRIMEZONE) -- Los Angeles-based KNNX Urban Apparel (KNNX) is scheduled to launch its new line of Urban/Streetwear apparel during the Los Angeles Black Business Expo and Trade Show (LABBETS), one of Los Angeles County's largest consumer-based expos. The debut timing for KNNX (pronounced "Connects") is in perfect alignment with LABBETS first-ever West Coast Fashion Summit and Urban Streetwear Show. KNNX will exhibit the entire duration of the LABBETS expo. The expo begins Friday Sept. 12th and ends Sunday Sept. 14th.
From special events to apparel line showcases, this year's LABBETS expo is paying a significant amount of attention to the urban fashion consumer. The KNNX brand is well-positioned to gain from the exposure of an expo anticipating attendance at well over 70,000.
"Even in our infancy the line already enjoys global sales via our Website, http://www.knnx.com. We are also experiencing consistent growth in site traffic and rising consumer demand," said CEO/Founder Marvin Williams. "As we look around our industry and notice apparel lines fading in and out of the consumer radar, we continuously grow. Consistency is one of our strengths and we plan to be here for a while," said President/Partner Antonio Wooten.
KNNX's initial product, a stylish acrylic headband dubbed "The Headliner," was offered in March of 2003 and the KNNX product line has since evolved to include two additional styles of hats, a visor and a range of T-Shirts. (Click the following link to view products: http://www.knnx.com/Flyer.htm) New garments are currently in development and are expected to ship Q1 of 2004.
The line is not attached to any big names with an existing consumer base so the company has earned its share of the market through quality products that meet the needs of a remarkably fickle audience. In an industry that has a great deal of hopefuls, what makes KNNX different is the company's perception on how it will become successful within a highly competitive marketplace.
"In the saturated world of fashion and the ever expanding world of the Urban/Hip-Hop lifestyle, we at KNNX believe we are contenders because of our explicit understanding of the urban consumer. Our consumers know what they want and how they want it -- we have to bring the best in quality and style with every piece of clothing. We're in a viral marketplace and it's amazing how quick an apparel brand can be selected or tossed," said Williams.
For additional information or a product brochure, contact Marvin Williams (310-745-4439)
KNNX Urban Apparel is a Los Angeles based Urban and Streetwear apparel brand. Products range from but are not limited to Headgear, Jeans, Jackets, T-Shirts and Sweatsuits. KNNX Urban Apparel is distributed by KNNX Inc., a California based corporation.