ALISO VIEJO, Calif., Dec. 15, 2003 (PRIMEZONE) -- Thinkbig Media, an Orange County-based advertising agency, has won a 2003 Helios Award from the Orange County chapter of the International Association of Business Communicators (IABC).
In the category of Marketing Communications, Thinkbig's entry entitled "BuyMusic.com: Launching a Market Leader" won a prestigious Award of Excellence. In 2002, Thinkbig landed three Helios Awards in the Marketing Communications, Media Relations and Writing/Special Projects categories. This is the second year that Thinkbig has received a coveted Award of Excellence.
"We are thrilled that the IABC continues to recognize our strengths and accomplishments," said Stewart Duncan, managing director for Thinkbig. "Our strategy with BuyMusic.com was to introduce the company as the first, biggest and best online legal music download store. The combination of our team's energy and commitment to the campaign's success unleashed a momentum that was staggering."
In 2003, Thinkbig gained several client accounts including BuyMusic.com, Rusty and Global Jet Shares, and initiated marketing programs such as a full-scale company launch, tradeshow support, advertising, special events and creative projects. The agency continues to attract attention from companies who require dynamic and creative professional marketing expertise and plans to announce a major new client win in January 2004.
The Helios Awards program attracts entries from communications professionals in Los Angeles, San Diego and Orange Counties, including strategists, managers, practitioners; corporate, government, and nonprofit communicators; agency executives; creative conceptualists; and tacticians.
In addition to winning the Helios Awards, Thinkbig has also been awarded several honors from The Public Relations Society of America (PRSA) and is an IABC's Gold Quill award-winner.
About Thinkbig
Thinkbig is an award-winning Orange County-based agency specializing in advertising, design and public relations geared toward consumer, tech and youth markets. The agency develops integrated marketing campaigns designed to build brand equity and deliver measurable results. By understanding the strengths of specific media outlets and the lifestyle behaviors of the intended audience, Thinkbig enables its clients to reach customers with action-oriented, impactful campaigns. To contact Thinkbig, please visit www.thinkbigmedia.com or call (949) 330-6050.