Pricer receives new Ishida order for USD 0.5 M

Uppsala, SWEDEN

UPPSALA, Sweden, Jan. 19, 2004 (PRIMEZONE) -- Pricer has received an additional order for USD 0.5 M from Ishida, Pricer's partner in Japan. The new order is independent from the order Pricer received in August 2001, for a minimum of USD 25 M for deliveries until 2007. Deliveries relating to the new order will be made during the first quarter of 2004.

"The number of installations of Pricer's ESL system in the Japanese market will be higher than expected during the first quarter 2004," says Tsuyoshi Kikukawa, Manager ESL Business Centre, Ishida Co., Ltd.

For further information, please contact:
Jan Forssjo, President and CEO, Pricer AB: +46 8 505 582 00

Pricer AB (publ), founded in 1991 in Uppsala, has a world-leading position as a supplier of electronic price and information systems to the retail industry. Pricer offers electronic information systems (ESL) that significantly improve customer profitability and productivity.

With the largest product range on the market, Pricer ESL System is installed in more than 400 stores in three continents. Customers include the largest retail chain in Europe and some of the largest retail chains in Japan. Pricer, in cooperation with highly competent partners, offer a totally integrated solution together with supplementary products, applications and services.

Pricer AB (publ) is quoted on the O-list of the OM Stockholm Exchange. For further information, please visit Pricer's website. Registration to receive news releases automatically via e-mail can be made through the website.

 Pricer AB (publ)                     Web site:
 Bergkallavagen 20-22                 Telephone: +46 8 505 582 00
 SE-192 79 Sollentuna                 Corporate Identity number: 
 Sweden                                556427-7993  

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