LONDON, Feb. 4, 2004 (PRIMEZONE) -- EyeforTravel has announced the program and speakers for its 5th Annual USA West Coast 2004 Conference and Expo. Taking place on 16-17th March in Los Angeles, this year the event will focus specifically on sales and marketing strategies
Over two days, the conference entitled "Sales and Marketing in the Travel Industry - Strategies to Increase Sales" will address the sales and marketing issues that are at the top of the travel industry's agenda. Over 40 speakers from all sectors of the industry will be providing real-life examples and predictions on how to strive ahead in 2004.
From the hospitality sector speakers from leading hotels including Best Western International, PrimeHospitality, Outrigger Hotels and Resorts, Sol Group Corporation will be taking a fresh look at the concept of brand, while search engine optimisation and the importance of content will also be addressed.
Representing airlines Spirit Airways, Southwest Airlines, Air New Zealand, Frontier Airlines will also be tackling issues such as how best to split your marketing dollars between online and offline, dynamic packaging as a means to increase revenue and the importance of CRM and loyalty strategies to increase conversion levels.
Additionally online intermediaries such as Travelocity, SideStep, Travelweb, Cheapflights, Hotwire, WorldRes amongst others will look at what sales and marketing solutions can be incorporated into your business strategies. As well as a travel agent's approach from Mark Travel Group, Stratton Travel Management Inc, Flight Centre Ltd.
There will also be a detailed look at radical changes in three key sectors: the evolution of the corporate market, the development of destination portal marketing and re-engineering the GDS. Other representatives from Gartner, Jupiter Research and Nielson//NetRatings will be providing cutting edge industry intelligence and expert predictions on future trends.
For full up-to-date program and confirmed speaker details check the website on: www.eyefortravel.com/west2004/2