LONGWOOD, Fla., Feb. 4, 2004 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it would begin airing its infomercial and 1-minute commercial spots beginning February 23, 2004. The media test calls for three airings on the Golf Channel of the 30-minute infomercial on February 23, 2004 at 4PM, February 24, 2004 at 10AM and February 28, 2004 at 6AM. In addition, The WGL Inc. will air 60 1-minute spots on Direct TV's sports package. This includes ESPN, ESPN2, ESPN Classic and four other sport networks.
"We are very excited about launching our media test to measure response and best plan our marketing strategies for the important months of March and April" said Mike Pagnano, CEO The WGL, Inc. Caldwell Marketing and Media of Orlando, Fla. will plan the balance of the campaign which is expected to generate over 35,000 new members and over $5 million in revenue.
The WGL operates in the $25 billion a year world golf market, and markets a professional golf concept in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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