TheFitExpo, L.A.'s Premier Health and Fitness Event at the Pasadena Center, Feb. 20-22th, will be featuring "Cardio Hoop" -- the hippest new class recently on CNN Headline News.

LOS ANGELES, Feb. 19, 2004 (PRIMEZONE) --

        Who:         Wendy Iverson, the Heavy Hoop inventor, will be
                     teaching her "Cardio Hoop" class that was 
                     recently featured on CNN Headline News at 
                     TheFitExpo, L.A.'s Premier Health and Fitness
                     Expo, featuring more than 80 of the country's 
                     top health and fitness experts. Attendees are 
                     encouraged to come dressed to work out, with 
                     selected participation events subject to a first
                     come, first served basis. TheFitExpo features 
                     over 100 health and fitness exhibitors and five
                     tracks of workshop and seminar programming for 
                     Every level of ability, aerobics, yoga, Cardio 
                     Hoop, bodybuilding, strength training, and 
                     diet/nutrition programs.

                     On TheFitExpo exhibit floor, there will be a 
                     staging area for live events, demonstrations
                     and more. Cardio Hoop classes will be taught 
                     Friday and Saturday at 5:00 p.m. - 6:00 p.m.

        When:        TheFitExpo takes place this Friday, Saturday and
                     Sunday, Feb 20th, 21st and 22nd from 11:00 a.m. -
                     6:00 p.m. daily.

        Where:       The Pasadena Center, 300 E. Green Street,

        Highlights:  Headliners include famous Carmen Electra,
                     (Friday only) launching her five part DVD series
                     "Carmen Electra's Aerobics Striptease"; Kiana
                     Tom, best selling author of "Kiana's
                     BodySculpting" and frequent EPSN host; Award-
                     winning athlete and television fitness
                     celebrity, Cory Everson, star of ESPN's "Gotta
                     Sweat"; hot new aerobic trend setter. Alberto
                     "Beto" Perez, founder of the Latin music themed
                     "Zumba; MaDonna Grimes, award-winning aerobic
                     champion and owner of a cutting-edge LA-based
                     dance and fitness theatre company that blends
                     Hip Hop dance into group exercise; and Wendy
                     Iverson, creator of Heavy Hoop's "Cardio Hoop"
                     super fat burning classes -- causing a hoopla

    Special Events:  On Friday, Feb. 20th , 3:00 p.m. in the Pasadena
                     Center's Little Theater, IRONMAN Magazine will
                     host the IFBB IRONMAN PRO XV Bodybuilding press
                     conference.  Competitors, including Dexter
                     Jackson, Lee Priest, Craig Titus and many more of
                     the world's best known male bodybuilders, will be
                     introduced and weighed in. The pre-judging event
                     will take place on Saturday, Feb. 21st, between
                     10:00 - Noon in the Pasadena Civic Auditorium,
                     with final judging at 7:00 p.m. in the same 
                     venue. The NPC Women's Figure Competition will 
                     take place on the Expo Stage in TheFitExpo
                     exhibit hall, on Saturday, Feb. 21st beginning 
                     at 2:00 p.m. with finals at 7:00 p.m. in the 
                     Pasadena Civic Auditorium.

At the evening event, IFBB founder, Ben Weider, will be presented with a Lifetime Achievement Award.

On the Main Stage, Saturday, Feb., 21st, at 1:00-1:30 p.m. and 5:30-6:00 p.m., TheFitExpo Strongman demonstration will feature three-time World's Strongest Man, Bill Kazmaier, as well as Odd Haugen, Mark Philippi, and Jesse Marunde. These amazing athletes are some of the world's strongest and they will demonstrate Farmer's Walk, Giant Log Lift and Stones of Strength as seen on ESPN.

World famous bodybuilding athletes scheduled to present weight training demonstrations and sign autographs include Jay Cutler, Lee Priest, Lena Johannesen, Melvin Anthony, Mark Dugdale, Rich Gaspari, and Chris Cook. Mr. Olympia Ronnie Coleman, Gunter Schlierkamp, and Timea Majorova will appear courtesy of Weider Publications.

Show sponsor YOGItimes Magazine, will present YOGA for Every Body, a three-day yoga gathering and conference, inside TheFitExpo. With 31 classes and workshops, this conference is dedicated to influencing athletes and sports enthusiasts to incorporate yoga into their active lifestyles.

A variety of seminars by leaders in health and fitness will be offered during the weekend, including a presentation by internationally acclaimed Dr. Barry Sears (Saturday and Sunday) speaking on improved hormonal control, improved athletic performance and permanent fat loss as a result of his Zone diet. Coach Pat Connelly will present sessions on endurance training for marathon athletes and a bodybuilding and nutritional seminar. Health care seminar topics include Lasik surgery, safe practice strategies for trainers and their clients, training injuries and unsafe exercises to avoid.

For a complete schedule of events, visit our website at

For press credentials or further information, contact Monica Gillen, 714.271.4081 or Silvie Bordeaux at 818.205.9673.


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