eMax Software Group Clarifies Digital Rights Management Position


ORLANDO, Fla., March 11, 2004 (PRIMEZONE) -- Scott Piel, President of eMax Software Group, a division of eMax Net, Inc. (EMAXNET), minority owned by eMax Corporation (Pink Sheets:EMAX), today issued the following clarification of the company's position and intent with respect to Digital Rights Management (DRM), copy-protection and eMax Music's proprietary solution:

"It's our underlying belief that copy-protection is an unworkable solution to the issue of piracy. We have found no 'copy-protection' system that works. The only reliable way to prevent copying of music and video is to never give access to it in the first place. Schemes based on encryption, licenses, keys or special playback devices and applications to control playback or copying are little more than superficial feel-good remedies doomed to failure. They never have worked, and they never will.

"For that reason we have abandoned our previously announced license of Microsoft Corporation's (NASDAQ: MSFT) Windows Media Player(r) as a viable solution to our DRM needs. Likewise, it's our opinion the Apple Computer, Inc (NASDAQ: APPL) solution, while different in nature, remains equally ineffective. We find these sorts of solutions generally do nothing to prevent willful unauthorized duplication and distribution of our content. So long as it's possible to easily strip DRM from the media or produce unprotected freely distributable copies, these 'solutions' are not useful.

"Working DRM must recognize legitimate consumers have a moral and legal right to unfettered use of music and video they have purchased. Our position is that our customers, our artists' fans, must be able to freely use the titles they legally purchased as they see fit. They must be able to burn CDs for their own use, keep copies on their MP3 players and computers and so on as suits them without enduring DRM hoops.

"However, those who would illegally distribute unauthorized copies must also be held accountable and that's the solution we are seeking to develop. It's neither our intent nor desire to develop new audio-video formats or playback methods. There's no shortage of people with skill in those areas to manage those issues. What we are designing is a delivery platform that works within existing formats and playback systems giving consumers the right to freely use the titles they have purchased while maintaining accountability for the abuse of the artist's right to be fairly compensated. This is where we can and will compete with entities such as RealOne Rhapsody and iTunes."

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward- looking statements involve risks and uncertainties.



            

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