Photo Release -- Unisyn Software Appoints Director of Public Relations

Los Angeles, California, UNITED STATES


LOS ANGELES, March 15, 2004 (PRIMEZONE) -- Unisyn Software, the leading provider of automation software solutions for Windows(tm)-based systems, has named Gerald F. Ansel to the newly created position of Director of Public Relations.

A photo accompanying this release is available at: http://media.primezone.com/prs/?pkgid=850

Reporting to Dustin Snell, the company's CEO and co-founder, Ansel will be responsible for driving public relations programs and marketing communications efforts promoting the company's flagship product, AutoMate.

Ansel's appointment is consistent with the company's recently renewed commitment to reaching out to the technology trade press.

"Having amassed a user base of more than 10,000 happy customers, we felt now was the optimal time to step up our external communications programs and tell our product story in a more proactive way," Snell said. "Gerry's wealth of industry experience and highly developed communication skills will be integral to those efforts moving forward."

Before joining Unisyn Software, Ansel operated his own public relations consultancy, in which he supported such clients as ERP software developer Epicor. From 2001 to 2003 he served as manager of public relations for Best Software Mid-Market Accounting Products Division, where he oversaw media relations programs and supported branding efforts for the company's MAS, Platinum for Windows, BusinessWorks Gold and BatchMasterPFW product lines.

Ansel also worked as PR Manager for broadband services provider Zyan Communications, and spent several years in supervisory and account management positions with public relations agencies The Bohle Company and Manning Selvage & Lee/Los Angeles.

Ansel began working in his new post March 1.

About Unisyn Software

Founded in 1995, privately held Unisyn Software LLC is a leading worldwide developer of automation software products for the Windows platform. The company's flagship product, AutoMate(tm), is used by leading companies including AT&T, Dell, Verizon, Hewlett-Packard, Rockwell, Sprint, Tektronix, TI, financial institutions and government agencies. Based on principles of high ethical standards and a high degree of communication with its customers, Unisyn Software continues to solidify its reputation as "A Different Kind of Software Company." AutoMate is a trademark of Unisyn Software, LLC. Windows is a trademark of Microsoft Corporation. Other products and brands are registered trademarks or trademarks of their respective owners/companies.

Editor -- For a headshot, please contact Gerry Ansel at (213) 738-1700 ext. 350 or gerry.ansel@automate.com.



        
Gerald F. Ansel

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