Continental Beverage & Nutrition Pursuing Nutritional Board of Advisors to Assist in Nutritional Education for Parents


GARDEN CITY, N.Y., March 17, 2004 (PRIMEZONE) -- In continuation of its focus to provide nutritionally beneficial beverages for children, Continental Beverage & Nutrition (OTCBB:COBN) has begun to pursue individuals with nutritional, medical, and fitness backgrounds to form a "Nutritional Board of Advisors" to better address this issue.

"Children's obesity and its subsequent medical impact is a significant issue that has become a hot topic in the U.S. However, we think it is important that this issue maintain its 'awareness momentum' for the right reasons, namely that children's obesity is a national epidemic that has significant short- and long-term medical impact on those afflicted. It is the medical impact that should be the primary consideration of parents, and the secondary social issues that subsequently affect these children. However, it seems that many parents are focusing upon how this impacts them, i.e. the thought that children's weight/appearance is a social reflection upon the parents (as evidenced in an article in the February 23, 2004 issue of New York magazine). This has enlightened us to a greater need to properly educate parents," said David Sackler, CB&N President/CEO. "A Nutritional Advisory Board, combined with an effective promotional plan, will assist us in clearly relaying the proper information to parents for the benefit of their children, first and foremost, now and in the future."

This news release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, and government regulation and approvals. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of Continental Beverage & Nutrition, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, Continental Beverage & Nutrition disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.



            

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