LAS VEGAS, April 1, 2004 (PRIMEZONE) -- OBN Holdings, parent company of the Omni Broadcasting Network, today announced the launch of the All Sports Television Network (ALL SPORTS), which is the only national sports network available on broadcast television. Scheduled to officially launch during the second quarter of 2004, ALL SPORTS will reach approximately 40 million households throughout the United States.
ALL SPORTS will feature select coverage of national and international sporting events including football, baseball, basketball, track & field, tennis, softball, soccer, swimming, wrestling, volleyball and Australian Rules football. In addition to broadcasting live and delayed events, ALL SPORTS will showcase sports movies, news and talk shows, in-depth athlete and team profiles, as well as up-to-date scores and highlights from leagues, events and tournaments around the world.
"Our goal with ALL SPORTS is to provide new and exciting sports programming that American audiences rarely witness as well as the more traditional sports on both amateur and professional levels," said OBN Holdings CEO Roger Neal Smith. "Creatively, ALL SPORTS will focus on delivering highly entertaining sports programming and providing a greater variety of choices for the avid sports viewer."
Initially on the air with 4 hours of sports programming per day, ALL SPORTS plans to double its broadcast schedule by the Fall of 2004 and anticipates reaching 80% of the US television audience by the end of the year. ALL SPORTS will primarily target the 18 to 34 demographic, offering sports programming for both male and female viewers, and expects to reach a broad audience of dedicated sports enthusiasts and causal fans.
About OBN Holdings, Inc.
OBN Holdings, Incorporated (OBN), which recently received approval from the Securities and Exchange Commission for public trading, is a vertically integrated entertainment company engaged in television broadcasting, feature film and television production, music production and distribution, and merchandising.
Television broadcasting operations include Omni Broadcasting Network (Omni), launched in September 2003 and currently reaching 50 million homes via a combination of full-power and low-power television stations and local network broadcasters, and the Products On Demand Channel (POD), launched February 2003 airing informational and direct-response programming, and now reaching approximately 30 million households through a combination of broadcast and cable affiliate television stations.
For the latest SEC filings or past news releases, go to the company's website at www.obnholdings.com and click on the Media heading. Please direct financial questions to Magellan Financial Media Group at (317) 867-2839.
OBN Holdings, Inc.: 8275 South Eastern Avenue, Suite 200, Las Vegas, Nevada 89123. (702) 436-0544
This press release does not constitute an offer to sell or the solicitation of any offer to buy any securities of OBN Holdings, Inc, nor shall there be any sale of any such security in any state in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such state. Forward looking statements: This press release and other statements by OBN Holdings may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act with respect to the outlook for earnings and revenues, other future financial or business performance, strategies and expectations. Forward-looking statements are typically identified by words or phrases such as "believe," "expect," "estimate," "potential," or future/conditional verbs such as "will," "should" and "could."