CHARLOTTE, N.C., April 8, 2004 (PRIMEZONE) -- The Dale Jarrett Racing Adventure (OTCBB:DJRT) has announced retail sales for the third quarter 2004 of $231,000 as compared to $151,000 in the same quarter last year. "We contribute our success to our superior product as well as the successful implementation of our marketing strategy. In addition we feel our corporate culture has created an atmosphere of highly motivated employees who are passionate about our product and our guests. The combination of these factors is reflected in our continuing growth," said Tim Shannon, President of Dale Jarrett Racing Adventure, Inc.
It is important to note that retail sales are booked in advance and payment collected but are recognized in the quarter in which the events occur.
The Dale Jarrett Racing Adventure, Inc. (OTCBB:DJRT) was created to fill the public's need for adventure, excitement and most importantly speed! The founders of DJRT have assembled the finest and most authentic equipment available, the most professional and creative staff and the fastest NASCAR driving school in the world. The Dale Jarrett Racing Adventure allows participants the thrill of their life by getting behind the wheel of an actual race-driven Nextel Cup stock car.
Winston Cup Champions Dale and Ned Jarrett along with Glenn Jarrett and ARCA racing series driver Jason Jarrett represent the school. The school is also represented by three-time NFL MVP quarterback Brett Favre.
DJRT is the only publicly traded driving school in the country and is dedicated to increasing shareholders' investment value.
For more information on Dale Jarrett Racing Adventure visit www.racingadventure.com or call 1-888-GO-RACE-1 (1-888-467-2231). For investor information contact: Tony Cupini @ (314) 725-0770 or Tim Shannon @ (704) 489-8001.
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure to gain market acceptance are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.