Pricer Notice

Uppsala, SWEDEN

UPPSALA, Sweden, April 14, 2004 (PRIMEZONE) -- Notice is hereby given that your attendance is requested at the Annual General Meeting of Pricer AB (publ) which will be held in the Company's premises, Bergkallavagen 20-22, Sollentuna, at 5 pm on Thursday, 13 May 2004.

Notification of attendance

Shareholders who wish to participate in the Annual General Meeting must be recorded in the register of shareholders maintained by the Swedish Central Securities Depository & Clearing Organisation, VPC AB, no later than Monday, 3 May 2004 and they must notify the Company no later than 4 pm on Monday, 10 May 2004 in writing to Pricer AB (publ), Bergkallavagen 20-22, SE-192 79 Sollentuna, Sweden, by telephone +46 8-505 582 00, by fax +46 8-505 582 01 or by e-mail: The notification should include the shareholder's name, address, telephone number, personal or corporate identity number and number of shares held.

To be entitled to participate at the Meeting, shareholders whose shares are registered in the name of a trustee must have their shares temporarily re-registered in their own name. Shareholders must notify their trustees well in advance of 3 May 2004.

Evidence of the right to attend, such as power of attorney and company registration certificate should, where applicable, be sent to Pricer AB before the AGM.


  1. Opening of the AGM.

  2. Election of the Chairman of the AGM.

  3. Drawing up and approval of the voting list.

  4. Approval of the agenda.

  5. Election of persons to verify the minutes.

  6. Review of the procedures to establish if the AGM has
     been duly convened.
  7. Statement by the President of Pricer AB.

  8. Submission of the annual report, consolidated financial 
     statements and audit report.
 9. Resolutions
    a) the adoption of the statement of income and balance sheet 
       of the parent company and the Group
     b) the distribution of the Company's loss in accordance 
        with the adopted balance sheet
     c) the discharge from liability of the Members of the Board 
        of Directors and the President.

  10. Determination of the remuneration of the Board of Directors
      and the Auditors.

  11. Election of the Board Members and the Auditors.

  12. Authorisation of issue.

  13. Closing of the AGM.

Proposal for election of Board of Directors and Auditors (item 11 above)

The Company's Nomination Committee proposes the re-election of Board Members Salvatore Grimaldi, Jan Forssjo, Goran Linden and Margareta Norell Bergendahl and the election of Michael S Juuhl. Michael S Juuhl is President of Electronic Tracking Systems AS and a Board Member of AquaFence AS and Malermestrene Brendmoe & Kirkestuen AS. He is also a member of the Company's Nomination Committee but has been proposed for election as a Board Member on the initiative of a group of major Norwegian shareholders. Martin Bjaringer will not stand for re-election. The Committee proposes the public accounting firm KPMG Bohlins AB for election as Auditor with Kari Falk as the principal Auditor.

Authorisation of issue (item 12 above)

The Board of Directors proposes that the AGM authorises the Board to make decisions, on one or several occasions, to issue not more than 20,000,000 series B shares until the date of the next Annual General Meeting. The Board should be able to decide on a new issue with a departure from the shareholders' right of preference with or without a provision for a non-cash issue.

The reason for a departure from the right of preference and non-cash issue is to enable the company to issue shares for the acquisition of companies, operations and rights.

Documents for the AGM

During week 16, the Annual Report and the Audit Report for the 2003 financial year will be distributed to shareholders who have more than 15,000 shares registered in their own name at 31 March 2004. These documents will also be mailed on request to shareholders who provide their postal address.


The Board of Directors proposes that no dividend is paid for the 2003 financial year.

 Sollentuna, April 2004
 Pricer AB (publ)
 Board of Directors

 For further information, please contact:
 Jan Forssjo, President and CEO, Pricer AB   +46 8 505 582 00

Pricer AB (publ), founded in 1991 in Uppsala, has the world's leadingposition as a supplier of electronic display and information systems tothe retail industry. Pricer offers electronic information systems thatimproves significantly customer profitability and productivity.With the largest product range on the market, Pricer ESL System isinstalled in more than 450 stores in three continents. Among others, thelargest and second largest retailer in Europe and some of the largestretailers in Japan are customers to Pricer. Pricer, in cooperation withhighly competent partners, offers a totally integrated solution togetherwith the supplementary products, applications and services.Pricer AB is listed on the Stockholmsborsen's "O" list. For furtherinformation visit Pricer's website. Registration to receive newsreleases automatically by email can be made on the website.

 Pricer AB (Publ)                        Website:
 Bergkallavagen 20-22                    Tel: +46 8-505 582 00
 SE-192 79 Sollentuna                    Corp. ID. No: 556427-7993

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