The Punishment begins as The Punisher Energy Water Drink comes to General Nutrition Centers


GARDEN CITY, N.Y., May 11, 2004 (PRIMEZONE) -- NuBev, Ltd., an affiliate of Continental Beverage & Nutrition, Inc. (OTCBB:COBN), announces that The Punisher Energy Water Drink is to be sold nationally through General Nutrition Centers. The first of the three Punisher Energy Water Drink flavors, Punisher Punch, will soon be available through GNC corporate stores throughout the United States.

The Punisher Energy Water Drink is a unique new beverage that is combination energy drink and nutritionally enhanced water. It is a non-carbonated, flavored, and sweetened water drink, with a proprietary nutritional energy formula, and is preservative-free. The first flavor to be introduced is Punisher Punch, and is packaged in a 20-ounce, re-closable plastic bottle, with The Punisher logo prominently displayed on the bottle. 3-D images of The Punisher Energy Water Drink may be seen at www.punisherenergy.com.

Lions Gate Entertainment and Marvel Entertainment introduced The Punisher starring Thomas Jane, John Travolta, Rebecca Romijn-Stamos, in theaters nationwide on April 16, 2004. The Punisher tells the story of Frank Castle (Thomas Jane), an FBI agent who goes underground to exact revenge on the evil crime lord, Howard Saint (John Travolta), that, in a failed attempt to kill the FBI agent, kills Castle's family instead. Since opening, the film has grossed more than $32 million and has expanded upon its comic book following, building a strong new brand base in the financially powerful 18-34 male demographic. Plans have already begun for Marvel and Lions Gate to introduce a sequel to The Punisher.

This news release contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, and government regulation and approvals. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of Continental Beverage & Nutrition, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, Continental Beverage & Nutrition disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.



 For information about Punisher Energy Water Drink:
 516-222-0038 Email: info@punisherenergy.com, info@nubev.com

 For Continental Beverage & Nutrition Investor Relations:
 J. Pollack & Company, Inc.
 Phone:  561-731-2215
 info@palmbeachpr.com
 or at the company:
 516-222-0100 or email: info@continentalbeverage.com