Framfab Germany hires 14 employees from Blue Pier

Stockholm, SWEDEN

STOCKHOLM, Sweden, July 1, 2004 (PRIMEZONE) -- Framfab have concluded a deal with management and the receiver of Blue Pier GmbH whereby 14 Blue Pier colleagues in Hamburg will become Framfab Germany employees with effect from 1st July 2004.

In addition to providing continuity of employment for former Blue Pier colleagues, the deal will enable a number of former Blue Pier clients, including Postbank and Audi, to continue to be served out of Hamburg by Framfab Germany. A small number of assets were also taken over as part of the deal.

Steve Callaghan, CEO and President of Framfab AB said, "Framfab's organic growth initiatives are complemented by selective mergers and acquisitions. I include 'group hire' deals like this one to be a component of the Company's M&A strategy -- just like the deal with Icon Medialab in Denmark last year. This deal gives us more scale in Germany and strengthens Framfab's business there. I have spoken with the clients that we intend to continue to serve, all of whom are supportive of the arrangement."

For additional information, please contact:

Steve Callaghan, CEO and President, Framfab AB +44 207 071 6343,

Christian Luiga, EVP and CFO, Framfab AB +45 8 41 00 10 00,

Framfab is a leading European communications specialist in digital media and interactive solutions based on Internet technology. Most of Framfab's customers are large international companies, including 3M, American Express, AXA, Carlsberg Breweries, the Coca-Cola Company, Danske Bank, DuPont, Ericsson, Hydro Texaco, Kellogg's, Kraft Food International, Lloyds TSB, Nike, Nobel Biocare, Philip Morris International, Philips, Postbank, SAAB, Sara Lee Douwe Egberts, Swedish Match, Vodafone, Volvo Car Corporation, Volvo Group and UBS. Framfab operates in Denmark, Germany, the Netherlands, Switzerland, Sweden and the United Kingdom. The company is quoted on the O list of Stockholmsborsen (ticker symbol FRAM). For additional information, see

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