Jane Butel Corporation Begins Trading with Symbol JBTL


ALBUQUERQUE, N.M. , July 14, 2004 (PRIMEZONE) -- The Jane Butel Corporation (OTCBB:JBTL), internationally recognized as a leader in the regional cuisine of the American Southwest, is pleased to announce that the NASD has approved trading in the company's shares on the OTC Bulletin Board effective July 14. The company's shares will now be listed on the NASD OTC Bulletin Board under the trading symbol JBTL. "We are extremely pleased over this approval by the NASD," said Jane Butel, CEO of Jane Butel Corporation. "We are elated that our stockholders and the investing public will now have the opportunity to buy and sell our shares through this efficient market."

About Jane Butel Corporation

The Jane Butel Corporation is a multi-faceted sales and service organization directing its efforts at the growing interest in the Southwestern lifestyle. JBTL is led by Ms. Jane Butel, President and CEO, an internationally recognized authority on the regional cooking of the American Southwest. She is often credited with starting the Tex-Mex craze. The Jane Butel Corporation is the only company in the market that integrates and cross-promotes all aspects of the Southwestern lifestyle. JBTL's corporate structure exploits each business unit's resources to expand sales and reduce operating, marketing and distribution costs. JBC offers the most comprehensive collection of quality Southwestern products and services at an excellent value while maintaining the utmost level of consumer satisfaction. The Jane Butel brand is leveraged across the following business segments:



 --  Jane Butel's Southwestern Cooking School teaches methodologies
     and practices consistent with the best aspects of Southwestern
     cuisine and has been profiled by Bon Appetit magazine as one of
     the best vacation cooking schools in the world.

 --  Spices and other ingredients exclusively licensed for sales and
     distribution through Pecos Valley Spice Company, which is
     well-known for the purest, high quality ingredients used in
     Southwestern cooking.

 --  Jane Butel's Southwestern Cooking Club, a membership organization
     similar to a book club where subscribers receive bi-monthly kits
     including instructional videos and rare, hard-to-find premium
     ingredients.

 --  A line of 16 Southwestern cookbooks authored by Jane Butel (6 are
     best sellers).

 --  "Jane Butel's Southwestern Kitchen," a television series that
     originally aired nationwide on December, 2001 and has run on PBS
     since September, 2002. The show promotes the Southwestern
     cuisine/lifestyle and integrates marketing opportunities for JBC
     books and related products.

To view company information, updates, the latest SEC filings or past news releases, go to the company's website at http://www.janebutel.com and click on the Corporation Info heading. Please direct any financial questions to Todd Doom at Magellan Financial Media Group at (317) 867-2839.

Jane Butel Corporation: 400 Gold SW, Albuquerque, NM 87102, (505) 314-0787

This press release does not constitute an offer to sell or the solicitation of any offer to buy any securities of Jane Butel Corporation, nor shall there be any sale of any such security in any state in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such state. Forward-looking statements: This press release and other statements by Jane Butel Corporation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act with respect to the outlook for earnings and revenues, other future financial or business performance, strategies and expectations. Forward-looking statements are typically identified by words or phrases such as "believe," "expect," "estimate," "potential," or future/conditional verbs such as "will," "should" and "could."