KAMLOOPS, British Columbia, Aug. 30, 2004 (PRIMEZONE) -- Global Explorations (Pink Sheets:GXXL) is developing SMS Adwords Technology specifically designed for SMS Messaging. In essence, a computer algorithm will scan the content of SMS messaging being sent and then send the user a text message ad based on the text of your message.
Our database of cell phone numbers is a priceless asset. We are just not going to send users SMS advertising messages for products or services which users are not going to use. With SMS Adwords, advertisers can more effectively target potential customers. Our research has shown that advertisers would pay a premium for this service.
For example, an SMS message is sent between Jim and John, in which Jim is talking about Sunday night's NFL football game. Both Jim and John would receive an SMS Ad for football merchandise, tickets and info on local clubs that are showing the game.
This technology better enables the company and its advertisers to more effectively market their products and services to users who are actually going to benefit from this information.
Global is not re-inventing the wheel. The business model has been proven. Google has been very successful in its ability to attract advertisers based on this technology.
We are going to do the same with SMS.
Global Explorations in association with MillenniumSMS (http://www.MillenniumSms.com) develops SMS software for consumers and businesses. The company is in the process of building a worldwide database of cell phone numbers, which can be used as a marketing vehicle.
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