British Sky Broadcasting Group plc -- Schedule 10


Middlesex, UK, Sept. 17, 2004 (PRIMEZONE) -- SCHEDULE 10

NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Name of company

British Sky Broadcasting Group plc

2. Name of shareholder having a major interest

Franklin Resources, Inc. and its affiliates

3. Please state whether notification indicates that it is in respect of holding of the shareholder named in 2 above or in respect of a non-beneficial interest or in the case of an individual holder if it is a holding of that person's spouse or children under the age of 18

Shareholder named in 2 above

4. Name of the registered holder(s) and, if more than one holder, the number of shares held by each of them

See attached list

5. Number of shares/amount of stock acquired

Unknown

6. Percentage of issued class

Unknown

7. Number of shares/amount of stock disposed

N/A

8. Percentage of issued class

N/A

9. Class of security

Ordinary shares of 50p each

10. Date of transaction

Unknown

11. Date company informed

15 September 2004

12. Total holding following this notification

98,030,827

13. Total percentage holding of issued class following this notification

5.0487%

14. Any additional information

-

15. Name of contact and telephone number for queries

Chris Taylor - 020 7800 4297

16. Name and signature of authorised company official responsible for making this notification

David Gormley

Date of notification

17 September 2004

SCHEDULE

British Sky Broadcasting Group plc



 Registered Holder                No. of Shares        % of Class

 Bank of New York, Europe, London     12,010            0.0006%
 Bank of New York, London          4,052,760            0.2087%
 London
 JP Morgan/Chase
 Woolgate House
 Coleman Street                   79,761,755            4.1078%
 London
 EC2P 2HD
 Citibank                            800,257            0.0412%
 London
 Euroclear                            10,200            0.0005%
 Bruxelles
 HSBC Bank Ltd.                      602,120            0.0310%
 London
 Mellon Bank                       2,611,640            0.1345%
 London
 Merrill Lynch Intl Ltd.           1,029,700            0.0530%
 London
 Northern Trust Company            1,722,899            0.0887%
 155 Bishopgate
 London, EC2M 3XS
 Royal Trust Corp of Canada        1,788,600            0.0921%
 London
 State Street Nominees Limited     5,638,886            0.2904%
 12-13 Nichols Lane
 London EC4N 7BN
 TOTAL                            98,030,827            5.0487%


                      This information is provided by RNS
            The company news service from the London Stock Exchange


            

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