SALUDA, Va., Sept. 22, 2004 (PRIMEZONE) -- Xcelplus International (Pink Sheets:XLPI) (http://xcelplus.com) announces the launch of national television advertising starting with runs on both PAX and Fox networks in preparation for AAPEX -- the Automotive Aftermarket Products Expo in Las Vegas, November 2-5, 2004.
"These markets were selected because of their wide and varied audience," said CEO Bill Smith, "Our products are used by professionals, car & boat enthusiasts, business owners, truck drivers and soccer moms. Xcelplus can now reach out to this broad audience through our DRTV driven spots with a view of producing direct sales of our product lines. With the call center now functional we are prepared to take our position in the world of specialty chemical and lubricants."
Xcelplus also maintains ads nationally on the Outdoor Network with Hunting Across America, a nationally recognized program. Xcelplus also is the primary sponsor for Fishing Across America and The Outfitters airing on Spike TV or the Men's channel as its most commonly known.
There are also full-page ads in Hemmings Motor News and their spin off magazine Muscle Machines found in over 200 airports. Locally you can also find Xcelplus ads in convenience stores with the Trader Publications such as: Aero Trader, Corvette and Chevy Trader, Ford and Mustang Trader, Old Car Trader, Vintage Motorcycles as well as the National Yacht Trader. "These are our customers," states Smith in reference to those buying used vehicles. "They have a desire to protect their investments."
Xcelplus International is a specialty chemicals and lubricants distributor. They provide solutions to every day problems people encounter on the job, in their cars, homes as well as in the air. The formulas they provide have been around since the 1970's and have been documented as well as proven over the years in countless applications. They have been marketed under various private labels: Lubrilon, Slick 50 (1978-1984), Matrix, Camtron, Z-Bond as well as others. Xcelplus also has the credible lab, university and governmental studies to prove its claims. The formulas have been tested by the US Department of Energy, and at the time of the testing, would have proven effective in reducing fuel consumption in this country in excess of 100 million barrels of fuel per year. The formula was specifically tested by the FAA for aircraft use and by the, US Army / NASA, Franklin Research Institute, University of Utah as well as others. The formulas have also been tested and proven effective in other countries as well.
Investors are invited to visit the company's website at http://www.xcelplus.com/investor_relations.htm for more information about Xcelplus and its business. To view a catalog of the Xcelplus line of products, please visit http://www.xcelplus.com/catalog.htm or http://www.xcelplus.com/tests.htm for information about product testing. Xcelplus information can be found elsewhere on the web. Investors are also invited to listen to the CEO at http://www.macreport.net/ceo_int/ceoint_asp.asp?symbol=XLPI or http://www.emergingcompany.com/volume8week35.htm or http://smallcapvoice.com/xlpi/index.html and click on interviews.
This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Although Xcelplus International believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by Xcelplus International Inc or any other person that the objective and plans of Xcelplus International Inc will be achieved.