Auction Mills Company Update

Dallas, Texas, UNITED STATES


DALLAS, Oct. 6, 2004 (PRIMEZONE) -- Auction Mills Inc. (Pink Sheets:AUML) is proud to announce the successful openings of the first company-owned stores in Dallas and McKinney, Texas. Among general walk-in traffic, a large number of the majority of visitors to date have been business-to-business customers and investors. The recent partnering with Infopia continues to be on target with the companies projected timeline in preparation for franchise roll-outs in early 2005. Applications are continually being improved via the soft openings, and developments will continue as more customers bring their items in for sale, now that the stores are open for walk-in traffic.

The 5,000 franchise requests processed thus far have been edited down to a pre-qualified group of 14 Area Developers representing the following regions; two in northern California, three in southern California, two in Florida, three in Texas, one in Georgia, one in Mississippi, one in Indiana, and one in Massachusetts - representing a total commitment of 210 stores to be rolled out beginning in the first quarter of 2005. The UFOC is in the final stages of review in preparation for the Auction Mills Prospective Franchisee Expo planned for early December. The Grand Opening originally scheduled for mid-October has been pushed out to sync up with the Franchise Expo.

The company has recently expanded the following roles and responsibilities: CEO/Founder, Founder/McKinney Store Manager, Director of Marketing (Media Relations, Advertising, and Franchise Inquiries), Vice President of New Business Development, and Corporate Communications (Franchising Negotiations). Two new online auction experts have been hired, and they are working to upload all items for sale.

Forward-Looking Statements

Matters discussed in this press release are "forward-looking statements." Statements describing objectives or goals or the company's future plans are also forward-looking statements and are subject to certain risks and uncertainties, including the financial performance of the company and market valuations of its stock, which could cause actual results to differ materially from those anticipated.

More information about Auction Mills Inc. and ownership opportunities are available at www.auctionmills.com.



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