ERP of Broadcast Management Systems Gives CIOs Total Control and Maximum Profits

Mission Viejo, California, UNITED STATES

NEW YORK, Oct. 7, 2004 (PRIMEZONE) -- SintecMedia, "THE NATION'S PREMIERE BROADCAST MANAGEMENT SYSTEM", now provides broadcast CIOs throughout the U.S. with the only all-in-one software solution available. SintecMedia is the developer of OnAir -- a fully integrated software system designed to meet the rapidly changing management needs of broadcasters. OnAir is designed both for small stations as well as entire networks and station groups, operating multi-channels over multiple regions and time zones. It features a set of powerful sales and content-inventory tools that results in increased efficiency, greater control for broadcast CIOs and increased bottom-line profits for their stations.

These days, broadcast CIOs are reluctant to invest in products offered by SintecMedia's competitors because they feel they will lose too much control over their department and of the process. However, because OnAir's core design is flexible and provides for easy customization, CIOs can now keep total control over their own department's needs and direction.

OnAir's unique features include: Enterprise-wide deployment capabilities, including a highly sophisticated security system governing all data and actions; An extensive toolkit that enables broadcasters to customize the system to fit their internal business processes. This includes the definition of business rules as well as the adaptation of forms and screens. OnAir is also the only fully scalable solution on the market and is fully capable of supporting complex network structures.

"SintecMedia is very proud to offer American broadcast CIOs the most cost-effective broadcast operations tool available in the marketplace. Our one-of-a-kind product OnAir, is a fully integrated software system solution that can be widely distributed throughout an organization because it reconfigures the structure within its self. This allows CIOs to centralize over time. There's no need for another product, which means CIOs, particularly the many who are operating on a limited budget, can truly maximize their station's profits," said Dan Yuval, vice president of marketing for SintecMedia.

SintecMedia provides its customers with a range of services, including customization, data migration, integration, training, and customer support. SintecMedia's data migration service provides a smooth transition from the existing legacy system to OnAir, which saves on data re-entry. SintecMedia's data migration experts first review, then define the relationship between legacy data and the RDBMS tables, thereby identifying each customer's data manipulation needs. In the final stage experts convert the data, while validating the new data. SintecMedia also provides seamless integration with various automation systems, as well as a range of financial and accounting systems to those organizations that have invested heavily in various hardware and software components. A specially developed API enables external vendors to communicate directly with the OnAir system. Customers are also provided with a training plan to bring OnAir users up to speed as quickly as possible. SintecMedia's Customer Support Department provides rapid resolutions to software-related issues including help-desk telephone support and remote access care, to ensure the continuous broadcasting operations of mission critical systems. And, for particularly challenging problems, a skilled team of software engineers with access to specialized programming resources is also on-hand. About SintecMedia and OnAir

Introduced in 2001, OnAir is an all-in-one solution for management of terrestrial, cable, satellite, digital, and pay TV broadcast operations that accommodates multiple concurrent users at different locations. OnAir manages content acquisition, broadcast rights, long-term and detailed schedule planning, airtime sales, promotion planning, media management, and process control. It features a set of robust sales and content inventory tools that result in increased efficiency and greater profits for small stations, large networks, and station groups operating multiple channels across regions and time zones.

SintecMedia is a leading manufacturer of broadcast management applications and the developer of OnAir -- a fully integrated software system designed to meet the rapidly changing management needs of broadcasters. SintecMedia is a member of the Formula Group.



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