British Sky Broadcasting Group plc announces Director Shareholding

Isleworth - Middlesex, UNITED KINGDOM

MIDDLESEX, UK, Oct. 21, 2004 (PRIMEZONE) --

                British Sky Broadcasting Group plc
                        (the "Company")

The Company announces that Lord Jacob Rothschild ("Lord Rothschild"), a Director of the Company, has today notified the Company, that he has become aware of the sale of 3,250 of the Company's Ordinary Shares of 50p each ("Shares") registered in the name of Greenwood Nominees Limited. The Shares belonged to a family trust of which Lord Rothschild is not a beneficiary but acts as a trustee. The Shares were sold on 23 July 2004 at a price of GBP 6.22 per Share. As a result of this transaction the family trust's interest in the Company has been reduced to 3,500 Shares.

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