Deja View Signs First Major Retailers, Distributor for Hands-Free Camcorder that Never Misses the Action

Camwear Model 100 Now Available Online, in Stores and Through Distribution

BRICK, New Jersey, UNITED STATES


BRICK, N.J., Nov. 24, 2004 (PRIMEZONE) -- Deja View, Inc. today announced that its innovative new wearable, hands-free Camwear Model 100 camcorder can be ordered online from seven of the Internet's most popular shopping sites.

The retailers are Amazon.com, JandR.com, Neimanmarcus.com, Target.com, Audio Video Caribe, Datavision.com and TigerDirect.com.

The Brick, N.J. company, whose miniature camera uses "after-the-fact" technology to capture action that would have been lost with conventional camcorders, also announced that it has selected BDI Laguna, one of the country's most successful distributors of consumer electronics products, to supply the online and storefront sales channels.

According to Jeff Sobel, executive vice president of the Brick, N.J. consumer electronics firm, "We are experiencing a groundswell of activity as retailers realize that this unique product is real, has buyer appeal and does what no other camera on the market can do. After signing BDI Laguna, with its proven track records and loyal reseller customer base, it ensures the Camwear product line will have an exciting and successful entry into the market."

The Camwear 100 began shipping last month for the suggested retail price of $399.99 and Sobel said sales so far have been brisk at the company's web site at www.mydejaview.com.

The camcorder consists of a recorder that clips onto a belt, waistband or handbag and a tiny lens and microphone that clips to a pair of eyeglasses or the bill of a hat.

What makes the Camwear Model 100 different?

1) It is the first camcorder with patent-pending "after the fact" technology that captures and saves up to 30-second video clips of action that occurred BEFORE the "record" button is pressed. "You'll never lose those special moments that often are missed with ordinary camcorders," said Sobel.

2) It is the first camcorder that is completely wearable, leaving the users' hands free while the action is being viewed, he added.

The product's inventor, Sid Reich, Deja View's founder and president, said that "To obtain action footage with a standard handheld video camcorder, the user must anticipate what might happen by keeping the device turned on, aimed and ready -- before, during and after the expected action. The Camwear 100 eliminates the need to view the world through a viewfinder."

Deja View, Inc. was founded in 2002 to design, manufacture and market a complete line of wearable camera products based on its own patent-pending "after-the-fact" video camcorder technology. The privately held company is headquartered at 260 Chambers Bridge Road in Brick, N.J., 08723. Phone number: 1-866-DEJA VIEW (335-2843). Email: info@mydejaview.com. Web site: www.mydejaview.com. Fax: (732) 477-4572.



        

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