The Buffalo Group/Efficacy Announces New Office in Germany -- Establishes a European Presence


LAS VEGAS, Nov. 30, 2004 (PRIMEZONE) -- The Buffalo Group/Efficacy (Pink Sheets:EFCY), specializing in homeland security products and business development, announced today it is establishing a new office in Frankfurt, Germany. The office will serve the entire European region on the company's behalf providing additional support to customers and suppliers in the European security market according to Perry Cook, President of Efficacy, Inc.

"With Germany at the forefront of the European security market for Information Technology, Governments and Industry, our new presence will be ideal for expanding our global reach," said Cook. "In addition, it will act as a springboard for those governments, companies and organizations who are increasingly concerned about the security of their citizens, employees and customers -- all of which demand quality solutions that empower them to increase protection and productivity. The Buffalo Group/Efficacy will target these types of potential customers throughout Europe."

Cook said he will oversee the operations in Europe while developing a core group who will assist The Buffalo Group/Efficacy in marketing strategy, product positioning and reach.

About Efficacy Inc.:

Efficacy Inc. is an emerging Homeland Security company specializing in developing and marketing products for security-based sectors such as Homeland Security, Criminal Justice, Military, Industrial and Business Development. Efficacy's products have application potential with States, Counties, local jurisdictions as well as overseas governments. The company's proprietary software allows for greater tracking, efficiency and identification of criminal offenders, immigrants in the U.S. and other persons of interest.

Statements contained in this release that are not historical facts may be considered ``forward-looking statements'' under the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations and the current economic environment. We caution the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance, or expectations expressed or implied by such forward-looking statements.



            

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