Prudential plc Announces -- Board Appointment

London, UNITED KINGDOM


London UK, Dec. 16, 2004 (PRIMEZONE) -- 16 December 2004

PRUDENTIAL PLC BOARD APPOINTMENT

Prudential plc announced today that Keki Dadiseth will join the board as a non-executive director on 1st April 2005.

Mr Dadiseth is Global Division Director, Unilever Home and Personal Care, and has been a main board director of Unilever since 2000.

Sir David Clementi, Chairman of Prudential, said "I am delighted to welcome Keki to the board. His knowledge and experience of Asian markets will be of great value."

Notes to Editors

Keki Dadiseth - biographical details.

Keki Dadiseth joined Hindustan Lever (India) in 1973 as Manager of the Internal Auditor's Department. He became Commercial Manager then Financial Controller before being seconded to Unilever HQ (London) in 1984 for three years.

Returning to India in 1987 he took up the position of Vice President of the Hindustan Lever Management Committee, progressing to Executive Director and Head of Detergents to Vice Chairman and Managing Director, becoming Chairman of Hindustan Lever in 1996.

In 2000 Mr Dadiseth returned to Unilever HQ in London to take up the position of Director, becoming Global Division Director of Home and Personal Care in 2001.

Outside Unilever, he is non-executive director of the Indian Hotels Co., a member of the International Advisory Board of Daimler Chrysler AG and Chairman of the FMCG Committee of the Federation of Indian Chambers of Commerce & Industry.

Married with a daughter, Mr Dadiseth enjoys reading and music in his spare time.

*Prudential plc, a company incorporated and with its principal place of business in the United Kingdom, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 150 years and has over GBP170 billion in assets under management, as at 30 June 2004. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.



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