STTC Subsidiary, Wholesalebyus, signs National and International Shipping Deal with DHL


BERNARDSVILLE, N.J., Jan. 10, 2005 (PRIMEZONE) -- SoftNet Technology (OTCBB:STTC) (German WKN#: A0B7RZ) wholly-owned subsidiary, Wholesalebyus (WBU), today announces the signing of a new exclusive shipping arrangement with DHL for the shipment of goods purchased through the WBU system.

The shipping arrangement is for both the United States and Internationally. This final hurdle clears the way for sales to actually begin in international markets. DHL ships to well over 200 different countries. This aggressive pricing plan entered into with DHL was instrumental in many ways. Specifically, DHL was able to provide such fantastic pricing that WBU will not only be able to compete pricing wise in Europe, but will actually have a competitive advantage. To make the purchase of products through the WBU system even more attractive, WBU will cover all broker fees for products shipped to Europe.

Domestically, this shipping deal means many things to WBU and the customer. Products will reach the customer much quicker than before. Secondly, WBU drastically improves profitability through lower shipping costs. Through this aggressive pricing plan, DHL has even agreed to provide some of the shipping supplies necessary for delivery of the goods to the customer. Again, this further increases the profitability of WBU. DHL is able to provide WBU better pricing than all of the other express shippers and even the post office.

"To be associated with such a reputable shipping company like DHL is really special," said Mr. James M. Farinella, CEO/President of SoftNet Technology. "With the Marketing plan and shipping and distribution in place, STTC is really poised for a special year. Sales should explode more than anyone ever thought."

Please visit our website at www.softnettechnology.com for more information or call the company directly at 866-898-4842 (local -- 908-204-9911) James M. Farinella, CEO.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp. (STTC) may differ materially from these statements due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.



            

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