STOCKHOLM, Sweden, Jan. 13, 2005 (PRIMEZONE) -- Thanks to Vodafone's global size, it is now cheaper for Vodafone Sweden's business customers to work mobile while on business trips abroad and easier to manage the costs. Vodafone Sweden is today unveiling a whole new price-plan for 3G and GPRS data roaming, which means lower prices and a more uniform pricing in 15 European countries. Vodafone is, in 10 of these countries, the cheapest alternative for Swedish mobile customers using mobile data services abroad.
Although these lower prices and more uniform price structure is extended to both Vodafone Sweden's consumer and business customers, it is mainly business customers that will benefit the most. This applies particularly to those that use Vodafone's 3G and GPRS-enabled PC card which allows access to the Internet and e-mail while on their business trips. The new price-plan is made possible by Vodafone's extensive size and the collaboration advantages afforded to Vodafone companies in different countries.
Vodafone Sweden's new, uniform price-plan for data abroad covers both 3G and GPRS roaming and will initially embrace 15 countries. The new price-plan will entail a 47 per cent reduction in France, Greece, Ireland, Italy, the Netherlands, Spain, UK, Germany and Hungary.
The new plan has two sets of uniform pricing -- one for the Nordic region (including Estonia) and one for Europe. For countries in the Nordic region, i.e. Denmark, Norway, Finland (including Aland) and Estonia -- the new uniform price is SEK 39/MB (excluding VAT) which makes Vodafone the cheapest alternative in most of these countries. In the 11 Vodafone countries that are included in the initial stage of the European price-plan, the price is reduced to SEK 56/MB (excluding VAT) in each country. This means that in seven of these countries (including the popular holiday and business destinations France, Germany, Spain and Italy), Vodafone is the cheapest alternative for Swedes that wish to use data services while they are abroad.
This lower, more uniform pricing provides Vodafone Sweden customers with enhanced cost control as it will be simpler to see how much it costs to read the news or e-mails on your mobile phone, or to connect up your laptop while travelling to and between different countries.
``Being part of the world's largest mobile network we have a unique opportunity to offer lower, more uniform prices to our customers, even when they are outside Sweden. This new pricing makes it both simpler and cheaper for our business customers to use mobile data services where they are on the move, and it also makes it easier for holiday travellers to check their mobile phones every now and then to keep track of events at home or consult travel guides via Vodafone live!. Our goal this year is also to expand the new price-plan to cover a growing list of countries," says Mikael Kluge, Head of Commercial Planning, Vodafone Sweden.
Vodafone Sweden currently offers GPRS roaming in 34 countries and 3G roaming in 11 countries.
Vodafone Sweden's uniform price-plan for data, Nordic region and Europe
Nordic region Price (excl VAT) Network Data network Denmark SEK 39/MB TDC GPRS Norway SEK 39/MB Telenor GPRS Finland SEK 39/MB Elisa, Finnet, Sonera GPRS Aland SEK 39/MB AMT GPRS Estonia SEK 39/MB Radiolinja Estonia GPRS Europe Price (excl VAT) Network Data network France SEK 56/MB SFR 3G/GPRS Greece SEK 56/MB Vodafone 3G/GPRS Italy SEK 56/MB Vodafone 3G/GPRS Ireland SEK 56/MB Vodafone 3G/GPRS Netherlands SEK 56/MB Vodafone 3G/GPRS Portugal SEK 56/MB Vodafone 3G/GPRS Spain SEK 56/MB Vodafone 3G/GPRS UK SEK 56/MB Vodafone 3G/GPRS Germany SEK 56/MB Vodafone 3G/GPRS Hungary SEK 56/MB Vodafone GPRS Austria SEK 56/MB Mobilkom GPRS
More countries will be added to this price-plan on an on-going basis. For more information about the price plan, or to see data prices for countries not yet included in the above price-plan, please refer to our price-list at www.vodafone.se
For more information, please contact: Mikael Kluge, Head of Commercial Planning, Vodafone Sweden Tel +46 708 33 12 05, e-mail: mikael.kluge@vodafone.com
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