Source Direct's Simply Wow Pig Spit Approved for Distribution on New Wal-Mart Motorcycle Modular

Salt Lake City, Utah, UNITED STATES


IDAHO FALLS, Idaho, March 3, 2005 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that Wal-Mart, Inc(NYSE:WMT) has approved Simply Wow(r) Pig Spit(r) for retail distribution on their newly launched motorcycle modular with an initial 24,000 unit purchase order to be delivered to 1,000 warm climate Wal-Mart retail outlets on or before April 4th 2005 with weekly replenishment orders to follow.

The Simply Wow(r) Pig Spit(r) was introduced to Wal-Mart as a result of an exclusive distribution agreement that Source Direct Holdings, Inc. entered with Marden, Inc. in early 2004. Simply Wow(r) Pig Spit(r) will MSRP at $6.84 and is 1 of 5 SKU's that Wal-Mart will carry on their newly launched motorcycle modular starting this spring. The world famous Pig Spit(r) was introduced at the Sturgis Motorcycle Rally in 1994 and has won the respect of motorcycle enthusiast around the world. Pig Spit(r) makes black wrinkle and powder coat finishes look like new. It wicks into hard-to-reach areas like motor fins and transmissions and even eliminates those "impossible to remove" wax stains! Pig Spit(r) won't attract dirt or burn off, it stops belt squeaks and extends belt life. Just spray it on and relax, no wiping is required. Pig Spit(r) is available at most Harley Davidson(r) motorcycle shops in the U.S and will now be available at 1,000 Wal-Mart stores nationwide.

Deren Smith, President of Source Direct said this; "We are extremely excited about securing the distribution for our Simply Wow(r) Pig Spit(r) at Wal-Mart and plan to introduce other Simply Wow(r) marketing initiatives to the nations largest retailer in the near future."

Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Draper, Utah is a state-of- the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial industrial and private label automotive cleaning products industry. Simply Wow (r) is a registered trademark; Stain Pen(tm) and Works On The Spot(tm) are trademarks of Source Direct Holdings, Inc. For additional information visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.



        

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