MONTREAL, March 15, 2005 (PRIMEZONE) -- Adsero Corp. (OTCBB:ADSO) today announced the appointment of Mark Benadiba as Chairman of the Advisory Committee.
Mr. Benadiba is currently Executive Vice President of Cott Corporation ("Cott"), the world's largest private-label soft drink company with major operations in the United States, Canada, the United Kingdom and Mexico. Mr. Benadiba has extensive experience in manufacturing and the soft drink industry, holding ownership and executive positions within the Canadian bottling operations of Seven-Up/Pepsi prior to joining Cott in its early stages. Mr. Benadiba was instrumental in Cott's growth from approximately $25 million in sales to in excess of $1.3 billion annually.
Yvon Leveille, President and CEO of Adsero Corp. stated, "I am very pleased to have someone with Mark's experience agree to not only join the company's Advisory committee, but to act as chairman of the committee. Mark's experience with Cott, through the early growth stages, and his contacts and underlying business experience will help us tremendously. We will build up the Advisory committee with individuals whose current and/or past business experiences and contacts will help us pursue non-traditional opportunities and distribution markets in the Recharger segment."
"I look forward to helping Yvon and his team with the exciting opportunities ahead. I see similar attributes in this industry as we had in the soft drink industry. The imaging segment is highly fragmented and is ripe for consolidation. The underlying market is in excess of $5 billion which provides a large segment for growth. The opportunity is available and I plan to assist the Company in achieving its aggressive growth targets," commented Mr. Benadiba
Adsero Corp., through its wholly owned subsidiary Teckn-O-Laser, is a North American leader in the printer cartridge remanufacturing industry. The company manufactures and distributes remanufactured toner cartridges and inkjet cartridges. These products are sold to a variety of channels such as distributors and retail office supply stores, both domestically and internationally. Shareholders can remain current on the company by visiting www.adserocorp.com with access to near real-time information.
This press release is available on the company's official on-line investor relations site for investor commentary, feedback and questions. Investors are asked to visit http://www.agoracom.com and view the Adsero Corp. Investor Relations Hub. Alternatively, investors are asked to e-mail all questions and correspondence to ADSO@Agoracom.com.
To find out more about ADSERO Corp. (OTCBB:ADSO), visit our website at www.adserocorp.com
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