Retailer to Use Jasmin Music Card -- by Sounds 24-7 -- In Marketing Program

Cards to Work as Incentive, Retention and New Client Development


SCOTTSDALE, Ariz., April 12, 2005 (PRIMEZONE) -- Urban Angels of Tempe, AZ is going to distribute 10,000 Jasmin Music Cards to customers. The cards, offering a free music download every day for a year from, a wholly owned subsidiary of Sounds 24-7 (Pink Sheets:SDSX), and will be used to give incentives to current customers, to help retain those customers and to develop new customers.

Urban Angels, located near the campus of Arizona State University, features hip fashions for the younger crowd. The range of clients is a wide one, from high school and college students to women who admit to 30-plus.

Jasmin Music Cards, an Opt-In Consensual Marketing, Patent Pending tool of Sounds 24-7, will be personalized to carry the Urban Angels logo and other pertinent material. When a card holder goes to download music on a daily basis, they will be exposed to additional information from Urban Angels, the brands they carry and any special offers. Additionally, all Jasmin members will be entitled to a 10% discount at the store.

"Jasmin is perfect for us," commented Nikki Jones, owner of Urban Angels. "It provides a way we can reward customers while keeping them in our sales loop, and the market fits our age demographics perfectly."

To widen the loop even more, Jasmin Music Card holders can invite friends to the daily music fest of one free download. They can extend their privileges to up to 10 of their closest friends and relatives who will then also be exposed to Urban Angels.

ItsFun's marketing team will also assist Urban Angels in distributing the Jasmin Music Cards through sororities on the ASU campus, dorms and nightclubs

About Urban Angels

Urban Angels is a women's specialty boutique located in the Brickyard Building on Mill Avenue in Downtown Tempe. They carry the hottest lines in contemporary fashion including True Religion, Antik Denim, Juicy Couture, 7 for all Mankind, Citizens of Humanity, Frankie B, Custo Barcelona, Joystick, Evolve, James Perse and Sweetees. The atmosphere is warm, funky, friendly and always inviting. Although the majority of their customers are Arizona State University students their merchandise crosses over to hip moms and teenagers as well. So, if you are looking for the latest trends, personal attention from a helpful staff, and competitive prices make Urban Angels you're next shopping destination.

About the Jasmin Music Card

Sounds's newest marketing concept, the Jasmin Music Card, offers marketers of all stripes a new and innovative way to reach millions of customers at very low costs. Initially introduced as a music passport to Sounds 247's online music stores, it allows cardholders to download one free song a day for an entire year and to enroll ten friends and family members who may do the same. Thus any marketing effort can be multiplied by a factor of 10 with virtually no effort on the part of the advertiser. Income-producing opportunities are virtually limitless. Sponsors pay for card customization and distribution (both very affordable), and for use of the data collected during its use. The card is an outstanding premium for any company or nonprofit that wants to reach the highly coveted 13-50 demographic. It is being marketed by Sounds to restaurants, concert venues, banks, beverage companies, clothing stores, and non-profit entities throughout the U.S.

About along with its sister company, ListenUp24-7 is the exclusive U.S. marketer of the Jasmin Music Card and a leading specialty e-commerce retailer of music that provides the capability for hundreds of thousands of independent artists to showcase their talents and music with accompanying promotional materials such as pictures, bios, performance schedules online and gives them the ability to generate income far beyond their wildest dreams. Some independent artists have successfully used this approach and have generated thousands of dollars of revenue. For the very first time in the history of the music business, the recording artists can have total control over their creative works and, at the same time, have a direct and interactive connection with music fans from around the world.

Forward-looking Statements in this release are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological changes, the company's dependence upon third-party suppliers, intellectual property rights, and other risks.


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