Swedish Match Names Lennart Freeman Executive Vice President


STOCKHOLM, Sweden, April 20, 2005 (PRIMEZONE) -- Swedish Match announced today that Lennart Freeman, President of Swedish Match North America, has been appointed Executive Vice President of Swedish Match.

Swedish Match is a unique company with its range of market-leading brands in the product areas of snuff and chewing tobacco, cigars and pipe tobacco -- tobacco's niche products -- as well as matches and lighters. The Group's global operations generated sales of 12,973MSEK for the twelve month period ending March 31, 2005. Swedish Match shares are listed on Stockholmsborsen (SWMA).

Swedish Match AB (publ), SE-118 85 Stockholm Visiting address: Rosenlundsgatan 36, Telephone: + 46 8 658 02 00 Corporate Identity Number: 556015-0756 www.swedishmatch.com.

For further information, please contact:

Sven Hindrikes, President and Chief Executive Officer Office +46 8 658 02 82, Mobile +46 70 567 41 76 Bo Aulin, Senior Vice President, Secretary and General Counsel Office +46 8 658 03 64, Mobile +46 70 558 03 64 Emmett Harrison, Vice President, Investor Relations (IR) Office +46 8 658 01 73, Mobile +46 70 938 01 73

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