TAMPA, Fla., July 13, 2005 (PRIMEZONE) -- Sun Rayz Products Inc. (Pink Sheets:SRPI) announces sales and distribution through SUPERVALU (NYSE:SVU). This is a result of the Sales Brokerage Contract with Hughes Sales for the mid-Atlantic sales region of Delaware, Virginia, Maryland, Pennsylvania and the District of Columbia.
About SUPERVALU: SUPERVALU is a large supermarket distributor headquartered in Minnesota. SUPERVALU's distribution business is the supply chain backbone for grocery retailers around the country. SUPERVALU operates 24 distribution centers in 17 states from Washington to New York. On a daily basis, the company manages the logistics for approximately 1 billion cases of grocery products and perishables from more than 500 manufacturers to more than 4,000 retail end points. SUPERVALU's partner affiliates include independent grocers, and regional and national retailers, as well as 1,500 of its own retail stores in 41 states. Fiscal sales for SUPERVALU for 2005 should reach $19.5 billion.
Michael Goeree, President and CEO of Sun Rayz Products, Inc., stated, "We are extremely excited to now be distributed by a company such as SUPERVALU. SUPERVALU's reputation in the grocery business speaks for itself. It is just a magnificent opportunity for Sun Rayz Products, Inc. and our FLA-USA 100% Valencia Orange Juice. Hughes Sales is just doing an exceptional job for us here at Sun Rayz."
About Hughes Sales: Hughes Sales, based in Columbia, Maryland, is a sales broker for perishable goods focusing on the mid-Atlantic states of Delaware, Pennsylvania, Virginia, Maryland and the District of Columbia. Hughes Sales has twenty (20) employees selling for a total of $65 million in 2004.
Michael Hughes, President and CEO of Hughes Sales stated, "Initial response from our retailers has been extremely positive. We expect success selling the FLA-USA 100% Valencia Orange Juice in 2005. We are excited about partnering with Sun Rayz Products, Inc. in launching this product line and brand name."
Sun Rayz Products Inc. introduced its 100% Valencia Orange Juice in late December 2004. Since then, U-Save Supermarkets has had great success with the product and is re-ordering on a continuous basis. With this initial success, Hughes Sales has agreed to introduce the juice to the mid-Atlantic states' supermarkets and SUPERVALU is a sign of great success to-date.
About Sun Rayz Products, Inc:
Sun Rayz Products (http://www.sunrayzproducts.com) is a marketing and distribution company based in Tampa, Florida which holds the exclusive, worldwide rights to use the "FLA-USA" label in connection with the marketing, sale, and distribution of consumer products related to the Florida lifestyle in the United States as well as internationally under its own brand name, as well as the FLA-USA brand. The FLA-USA logo (http://www.flausa.com) is nationally and internationally recognized as the official symbol of Florida, the number one tourist destination in the world. The Florida Tourism Industry Marketing Corporation allocates approximately $60-70 million annually in promoting Florida tourism worldwide under the FLA-USA brand. Sun Rayz Products plans to utilize this recognition with a global sales and marketing strategy, synergistic partnerships, and a nationwide rollout of consumer goods reflecting Florida's positive lifestyle.
"Safe Harbor Statement"
Under the Private Securities Litigation Reform Act of 1995. This press release contains forward-looking statements that involve risks and uncertainties. The statements in this Release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.