NASCAR Silicon Motor Speedway Race Simulator to be Installed in First Brunswick Designed Bowling and Entertainment Facility


INDIANAPOLIS, July 25, 2005 (PRIMEZONE) -- A new NASCAR Silicon Motor Speedway simulator is scheduled to be installed in August at the new Fun City entertainment center in South Burlington, Iowa, it was announced today by William R. Donaldson, Chairman and CEO of Interactive Motorsports & Entertainment Corporation (OTCBB:IMTS). The racing-themed indoor space is 83,000 square feet and will include 24 bowling lanes, go-carts and a large arcade. A 124-room hotel and an indoor/outdoor waterpark are also part of the complex.

Fun City is the first Brunswick Bowling and Billiards-designed entertainment center where the company's proprietary motion simulators will be installed and will be the first test for future installation for many other family entertainment centers being developed at this time by the Brunswick `Build to Bowl' program. Perfect Line is a recommended supplier for the Brunswick "Build to Bowl" program.

Perfect Line's NASCAR Silicon Motor Speedway racing centers offer its customers the most realistic race simulation in the world. Perfect Line has integrated sophisticated proprietary racing simulator technology with an exclusive NASCAR license for location-based entertainment and licenses for popular NASCAR tracks and teams.

The National Association for Stock Car Auto Racing (NASCAR), is the sanctioning body for one of America's premier sports. With 75 million fans spread throughout the U.S., NASCAR is the second-highest rated sport on television as well as a leader in licensed product sales. NASCAR fans are the most sponsor-conscious and brand-loyal among all major professional sports, according to independent research. More Fortune 500 companies are involved in NASCAR than any other sport, and 17 of the 20 most-attended sporting events in the U.S. each year are NASCAR events.

For more information on IMTS, visit www.SMSonline.com

Forward-looking statements

Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, and the business prospects of Interactive Motorsports and Entertainment Corporation, are subject to a number of risks and uncertainties that may cause the Company's actual results in future periods to differ materially from the forward-looking statements. These risks and uncertainties include, among other things, the outlook of the economy and the effect on future revenues, access to and cost of capital, uncertainty of new product development, competition, and dependencies on updated technology and licenses and leases.


            

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