Football Hall of Famer Mel Renfro Helps Promote the New Automotive Specialty Concepts, Inc. Business Model in Texas


VANCOUVER, Wash., July 26, 2005 (PRIMEZONE) -- Automotive Specialty Concepts (Pink Sheets:AMVS) is pleased to announce that football Hall of Famer Mel Renfro is helping promote the new AMVS business model this week in Texas, at the Texas High School Coaches Association conference http://www.thcsa.com. Other conference vendors include ESPN Magazine, Gatorade, Nike, Rawlings Sporting Goods, Russell Athletic, and various Texan sports relation organizations.

Newly appointed AMVS sales and marketing director, Dexter Morrison, said, "We are pleased to be joined this week here in San Antonio, Texas by Mel Renfro, whom I have known for a number of years. Many athletic organizations and I are particularly impressed with Mel's ongoing commitment to 'restore today's youth and family unit back to the basic values.'" http://www.melrenfrofoundation.com/Mission_Statement.html

Mr. Renfro is a well-known member of the 1964-1977 Dallas Cowboys team. He earned Pro Bowl berth his first 10 years, as All-Pro five years, as All-conference seven times; started as safety, finished as cornerback; was a no. 2 draft pick in 1964; at University of Oregon as a College All-America and super track man.

Lynn Michaels of Texas Sports Radio Network interviewed the first day of the show Mel Renfro with a listening base of over 2 million people.

For the most recent updates of the show, please view http://dexsports.com

Football Hall of Fame member Mel Renfro

http://www.profootballhof.com/hof/member.jsp?player_id=179

Other Mel Renfro Pictures

http://melrenfrofoundation.photosite.com/

About Automotive Specialty Concepts, Inc. (http://www.automotivespecialtyconcepts.com/)

Automotive Specialty Concepts, Inc. is a leading provider of marketing alternatives for the automobile industry specializing in sports memorabilia and collectable artwork for the car owners, especially customized logos for universities, and established sports leagues and teams. The company has patent protection for its proprietary processes.

This press release contains forward-looking statements involving risks and uncertainties including statements regarding the Company's future performance. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual future results may differ materially from those anticipated, depending on a variety of factors which include, but are not limited to, our ability to leverage our technology, manage our growth, protect our intellectual property rights, attract new customers and general economic conditions affecting consumer spending, including uncertainties relating to global political conditions, such as terrorism and the conflict with Iraq. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.



            

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