HOUSTON, Aug. 22, 2005 (PRIMEZONE) -- Complete Care Medical, Inc. (Pink Sheets:CCMI) is pleased to announce that its wholly owned subsidiary CarePharm, LLC has launched a direct-mail advertising campaign with the assistance of a third party direct-marketing firm. The campaign is expected to quickly ramp up sales by introducing CarePharm's mail-order pharmacy program and its deeply discounted prescription pricing to millions of new households. The initial mailing will extend through the last two weeks of August 2005 and will include 250,000 low- to moderate-income households in San Antonio and Bexar County, Texas. After evaluation and optimization of the test market message, the advertisement will be direct-mailed to more than 12 million low- to moderate-income households nationwide, comprising approximately 27 million people.
"We expect great results from this sales initiative by CarePharm," said J.P. Monteverde, CEO of Complete Care Medical, Inc. "CarePharm, with its aggressive prescription pricing model, leads the retail pharmacy industry, but the challenge has been to get the CarePharm message out to the public. This new direct mail campaign promises to do exactly that. We're pleased to announce this CarePharm sales campaign, which represents another step forward in our expansion as a leading mail order pharmaceutical and disease management provider."
Through its subsidiaries, Complete Care Medical, Inc. provides patients in all 50 states with lower-cost alternatives for disease management, medical supplies and prescription pharmaceuticals. In addition, Complete Care Medical's discount services and medication program offers healthcare payers, healthcare providers, healthcare professionals and patients with easy access to utilization and compliance data in order to improve patient outcomes and improve quality of life.
For more information: www.ccmedicalinc.com
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Statements in this release that are "forward-looking statements" are based on current expectations and assumptions that are subject to known and unknown risks, uncertainties or other factors which may cause actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Actual results could differ materially because of factors such as: the effect of general economic and market conditions, entry into markets with vigorous competition, market acceptance of new products and services, continued acceptance of existing products and services, technological shifts, and delays in product development and related product release schedules, any of which may cause revenues and income to fall short of anticipated levels.
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