FORT WASHINGTON, Pa., Aug. 24, 2005 (PRIMEZONE) -- PointRoll, Inc. (www.pointroll.com), a leading provider of rich media advertising, today announced that it has entered into a preferred rich media partnership agreement with Tribal DDB, a top global interactive digital marketing agency. Tribal DDB's clients include Clorox, Dell, McDonald's and State Farm. As part of this agreement, Tribal DDB will receive enhanced marketing services and training from PointRoll for the benefit of their growing client base.
PointRoll offers a wide range of ad units and interactive features such as streaming video, gaming, and polling, which are used by advertisers to deliver engaging, effective online ads. The preferred agreement allows the two companies to join for the benefit of the advertiser, with the ultimate goal being the delivery of a successful online campaign.
"This agreement will be advantageous to our current and future advertisers, who want to maximize their brands on the Web," said Paul Gunning, Vice President and General Manager of Tribal DDB. "PointRoll's technology and vast array of features offers our clients the opportunity to strengthen the reach and effectiveness of their campaigns and achieve greater ROI."
"We are elated that Tribal DDB has chosen PointRoll as one of its key partners for rich media," said Andy Ellenthal, senior vice president of sales at PointRoll. "PointRoll continues to create alliances with leading agencies and publishers with the goal of driving value through the system."
About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:GCI), powers the most creative, engaging, and consumer-friendly ad campaigns on the Internet. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(r) expanding ads, Tomboy(tm) universal 100K+, TowelBoy(r) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.
About Tribal DDB
Tribal DDB Worldwide (www.tribalddb.com) is a full-service interactive agency that consistently ranks as one of the largest and most award-winning networks in the world. Headquartered in New York, Tribal DDB Worldwide includes 31 offices spanning 19 countries throughout the Americas, Europe and Asia Pacific. The firm's multinational clients include American Airlines, ExxonMobil, ING, Johnson & Johnson, McDonald's, Microsoft, PepsiCo, and Volkswagen. Tribal DDB Worldwide is part of Omnicom Group's (NYSE:OMC) DDB Worldwide.