REDLANDS, Calif., Sept. 7, 2005 (PRIMEZONE) -- Notch Novelty Corporation (Pink Sheets:NHNV) has just learned that they will be featured in a front page story in the September issue of the industry's leading trade publication, Cover Magazine. The story will highlight novelty items and manufacturers, helping educate retailers on the displaying and selling of novelty items. Cover Magazine (www.covermag.com) has an active readership of over 50,000 professional retailers and distributors and is published by Sumner Communications of Bethel, CT.
"Notch Novelty Corporation and novelty items in general are getting increasing attention in the industry as retailers and distributors are realizing significant sell-through and profit while retailing these products. The recent introduction of a Notch Disney licensed product adds both credibility and revenue to our operation and increases the retailer's interest in licensed novelty products. This feature in Cover Magazine will greatly enhance the retailer's awareness of the importance of selling novelty and impulse items in their stores," said Brett Weiss, CEO of Notch Novelty Corporation.
About Notch Novelty Corporation (NHNV)
Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Dollar Store industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Notch's exclusive product lines are manufactured and produced at select factories throughout Mainland China, to ensure the lowest possible cost points and most efficient production turnaround capacity possible.
Please visit the company website at www.notchinvestor.com for more information.
Safe Harbor Statement
Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.