REDLANDS, Calif., Sept. 22, 2005 (PRIMEZONE) -- Notch Novelty Corporation (Pink Sheets:NHNV) proudly announces tremendous success in the introduction of their new Disney Fuzz Fun product line at the ASD/AMD mega-show in Las Vegas, Nevada. Over 50,000 retailers and distributors and 7600 exhibitors attend this semi-annual event. The show, operated by a division of VNU Expo (ASE:VNU), is recognized as the biggest order-writing show in the country.
"The response was amazing! Our first container was sold by the end of the second day of the show," reports Brett Weiss, CEO of Notch Novelty Corporation. "We kept selling the item to new distributors and retailers across the country until we had sold 3 times our initial production run. The factory is now operating at full-speed and beginning a new production to rush out of China by October 1. Any projections for this product line have been incredibly exceeded and we are looking forward to an extremely prosperous 2006!"
Disney Fuzzy Fun is a creative art product for kids developed in conjunction with National Design of San Diego. The item is one of the highest-value $1 retail items available today, with the great benefit of a Disney license. You can see the item on-line at www.notchcorporate.com or by visiting high-value retailers in your neighborhood starting October 1, 2005.
About Notch Novelty Corporation (NHNV)
Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the dollar store industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Notch's exclusive product lines are manufactured and produced at select factories throughout mainland China to ensure the lowest possible cost points and most efficient production turnaround capacity possible.
Please visit the company website at www.notchinvestor.com for more information.
Safe Harbor Statement
Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.