LOS ANGELES, Oct. 10, 2005 (PRIMEZONE) -- Direct Response Financial Services, Inc. (OTCBB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced that it has engaged the investment banking services of New York-based Pali Capital.
Pali Capital is a NASD-registered and SEC and NASD regulated institutional broker-dealer, as well as a member of the Securities Protection Corporation (SIPC). The firm's flagship offices are located on Fifth Avenue, New York City, while its international offices are located in London. Pali Capital offers an integrated blend of services including: Equity Trading; Corporate Finance; Options Trading; Hedge Fund Hosting; and Independent Research.
"We are very pleased that an investment banking firm of Pali Capital's size and stature believes in Direct Response's vision and strategy for becoming the national leader in financial products and services to unbanked and under-banked consumers. We are working closely with Pali to fund and conclude transactions designed to significantly advance our business," stated T. Randolph Catanese, President and CEO of Direct Response Financial Services.
About Direct Response Financial Services, Inc.
Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network(tm), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at www.Direct2own.com offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit www.drfs.net or visit www.directcardservices.net. To learn more about its pre-paid products please visit www.dcsmediacard.com. And, to learn more about the Company's consumer electronics offers please visit www.direct2own.com.
Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.